The Deficit Reflex: Why Most Culture Transformations Fail (And How to Fix It)

Why do so many transformations look busy, yet change nothing? In this video, I unpack Vibhas Ratanjee’s idea of the Deficit Reflex: the default leadership habit of scanning for what’s broken, fixing it fast, and replacing what’s not working… without ever truly listening to what the system is revealing.
The result is often replacement masquerading as transformation, such as reorganisations, new values, shiny roadmaps — and then a snapback to old behaviours.
I also share a practical counter-approach based on science:
- Baseline reality (not corporate stories)
- Design rituals (not posters)
- Run lighthouse experiments (not enterprise-wide grand launches)
- Engineer reinforcement loops (so change sticks)
- Track leading indicators of “ritual health” before lagging metrics move.
If you’re leading change, culture, or customer-centricity, this is for you.
Leadership
Tags: HR, Transformation & Change
Roshan is the Founder and “Kuli” of the Leaderonomics Group of companies. He believes that everyone can be a leader and "make a dent in the universe," in their own special ways. He is featured on TV, radio and numerous publications sharing the Science of Building Leaders and on leadership development. Follow him at www.roshanthiran.com





