Create A Life You Value On Purpose

Jun 12, 2026 2 Min Read
family holiday
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Ilya Pavlov from Unsplash

Start living by design

Most people think they know what matters most to them.

Family. Faith. Friends. Health. Purpose.

Ask almost anyone and you'll get a quick answer.

I certainly did.

A few years ago, I was talking with a friend. She's one of the most thoughtful people I know.

She asked me a simple question:

What matters most in your life?

Easy. "My family."

I didn't hesitate. Not for a second.

Then she asked a follow-up question.

And suddenly I wasn't nearly as confident.

You see, I had goals for my work.

Plans for books. Speaking engagements. Projects. Deadlines.

My career was being designed intentionally.

But when it came to the people I loved most?

I was mostly hoping things would work out.

That realization hit me harder than I expected.

Because there is a difference between valuing something... and designing your life around it.

Heidi and I started having different conversations.

What memories did we want our children to have?

What traditions would our grandchildren remember?

What experiences were worth protecting before life became too busy?

Eventually those conversations led us to make decisions that shape our family today.

And they taught me something important:

A meaningful life rarely happens by accident. It happens by design.

The same is true for gratitude.

Most people believe gratitude matters.

But appreciation left to chance usually disappears into busyness.

The most grateful people I know don't simply feel gratitude.

They schedule it. They practice it.

They build habits around it.

And that's when the question came back to me.

The question I've never forgotten.

The question that changed how I think about values, priorities, and gratitude.

This article was firstly published on Chester Elton's LinkedIn.


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Chester Elton is the Author of "Anxiety at Work" & "Leading with Gratitude", an Executive Coach, Keynote Speaker, and Founder of the #findyourgratitude Community. He has spent two decades helping clients engage their employees in organizational strategy, vision and values. In his inspiring and always entertaining talks, Elton provides real solutions for leaders looking to build culture, manage change and drive innovation. His work is supported by research with more than a million working adults across the globe, revealing the proven secrets behind high performance cultures and teams. Elton is co-founder of The Culture Works, a global training company, and author of multiple award winning, #1 New York Times, USA Today and Wall Street Journal bestsellers, All In, The Carrot Principle and The Best Team Wins. His books have been translated into 30 languages and have sold more than 1.5 million copies.
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