Infographic: 7 Storytelling Structures To Improve Your Presentations

Feb 22, 2018 4 Min Read

What’s your story, morning glory?

What’s your favourite movie? We bet you can enthusiastically tell us all about it, even if you haven’t seen it in years.

Stories. They are like nutrition for our souls. They are memorable because they connect with us at the emotional level. Why? Because we can relate to the protagonist or the storyteller, and the storyline in some way.

What makes a good story?

What about your organisational stories? Conceptually, they work the same – they connect at the emotional level of our being, customers and employees alike.

In his book The Seven Basic Plots: Why We Tell Stories, Christopher Booker states that everything ever written boils down to seven basic plots.
Using these story frames, you can share your life experiences (or corporate stories) to inspire your co-workers (or your employees/customers) and bring your presentations to life.
Check out these seven storytelling structures and see how you can apply them in your next presentation!


 Check out some key takeaways drawn from the David vs Goliath story: Overcoming Adversity

Check out this video interview with rags-to-riches structure: The Leaderonomics Show: ‘Learn From The Experts,’ Says Baroness Michelle Mone

Related story with similar Voyage and Return structure: How I Coordinated Out Of My Comfort Zone

 Here’s a story with The Quest structure: 3 Leadership Lessons From My Lockdown Experience

A recommended video interview from a power couple in business: "Apart From Storytelling, Know What Your Company Stands For," Says Vivy Yusof

 Recommended story: 5 Things I Learnt From Failing My Fitness Startup

This story might interest you: 11 Life Lessons From A Cancer Survivor [Updated]

Comment or write to us at and share some of these storytelling techniques you’ve learnt.

Want to master the art of compelling corporate storytelling? Leaderonomics might just have the solutions for you! Connect with our master storytellers by writing in via to discuss how we may be able to help you in this area.
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