Empathy Before Aid
Orang asli activist, Aneez, opens up about the challenges faced by orang asli and how it has affected their children’s education. She advises that empathy towards this community and their customers is crucial in order to effect a sustainable change.
The Difference Between Gifts and Bribes
By TAMMY BONG - For many organisations in Malaysia, giving gifts to clients is a gesture of goodwill to build and maintain good working relationships. However, there is a fine line between a gift and a bribe, and organisations should be transparent about gifts received to avoid negative perceptions.
Infographic: 7 Storytelling Structures To Improve Your Presentations
Stories. They are like nutrition for our souls. They are memorable because they connect with us at the emotional level. Here are 7 storytelling structures to help you become master storytellers.
Infographic: How Apple Got Their Customers To Be Their Brand Advocates
For years, Apple, then led by the late Steve Jobs, was a world innovator and a pioneer in the technology industry. The tech giant had a special way of making customers feel that their desktops, laptops, and phones were irreplaceable. Check out these 10 marketing lessons we can learn from Apple.
Technip Asia Pacific: Digging Deep For Resilience
By SIAW MEI LI
Technip – a leading global project management, engineering and construction company for oil and gas companies – was certified as Top Employer Global 2016 for the second year in a row.
Quotable Quotes: Sales
Here are some great Quotable quotes on sales. Read on to be inspired in your sales journey