How to Improve Your Writing Skills as a Leader
By CHLOE BENNET As a leader, it’s important to make sure you’re communicating in the best way possible to ensure that everyone connects, mistakes are minimised, and everything gets done. However, many people fail to grasp the importance of written communication.
25th Apr 2019
The Difference Between Gifts and Bribes
By TAMMY BONG - For many organisations in Malaysia, giving gifts to clients is a gesture of goodwill to build and maintain good working relationships. However, there is a fine line between a gift and a bribe, and organisations should be transparent about gifts received to avoid negative perceptions.
12th Feb 2019
Infographic: How Apple Got Their Customers To Be Their Brand Advocates
For years, Apple, then led by the late Steve Jobs, was a world innovator and a pioneer in the technology industry. The tech giant had a special way of making customers feel that their desktops, laptops, and phones were irreplaceable. Check out these 10 marketing lessons we can learn from Apple.
19th Jan 2018