The Bystander Effect | Psyched On The Street x The University of Nottingham Psychology Society

During the 2010 World Cup in South Africa, vuvuzelas were all the rage as fans trumpeted their way through matches with as much passion as the players on the pitch. And, one of our customers, who was at the World Cup final, bought a vuvuzela and presented it to our chief executive officer, Roshan Thiran, as a gift. Roshan presented it to his team at Leaderonomics and it wasn’t long before it was put to mischievous use. You see, pranks are part and parcel of the Leaderonomics culture. It is one of the first things employees learn when they join the company – we have an official prank set up for them as part of the orientation process.