“Know Your Business Well”, Says Dato’ SY Cheah

Jun 04, 2018 23 Min Video

After 10 years in the building material business, Dato’ Cheah fell in love with the taste of Baskin-Robbins during his honeymoon in the United States. He then founded Golden Scoop Sdn. Bhd., the company awarded as the sole licensee for Baskin-Robbins in Malaysia.

Dato’ Cheah had the foresight that rapid economic growth would lead young Malaysians to seek for quality lifestyle products. With a strong belief that “Malaysians would be willing to pay a higher price for good and quality food”, Dato’ Cheah opened his first Baskin-Robbins outlet in Subang Parade in 1988, despite scepticism from various parties that RM2.50 a scoop would sell at that time.

Key takeaways:

  • Study and understand your own business
  • Know your market
  • Understand how to differentiate your product and stand out

Share This

You May Also Like

a successful woman leading a team of employees who used panacea to overcome challenges

Panacea for Challenges Faced by a Female Leader in Malaysia

By Dr. Frances Penafort. Have you ever been told that you will not be successful in executing or taking on a new role because you are woman? Dr. Frances faced just that. Read here as she reveals her panacea that she used to sustain as an Indian woman, owning and running a business in Malaysia.

Mar 31, 2022 1 Min Read

digital tools for the job

Boss, I need the Tools

In this engaging 1 min video, Joseph Tan, the culture expert, shares the importance of making sure bosses focus on structure and provide the right tools to employees to get their job done

Sep 09, 2021 1 Min Video

Be a Leader's Digest Reader