“Know Your Business Well”, Says Dato’ SY Cheah

After 10 years in the building material business, Dato’ Cheah fell in love with the taste of Baskin-Robbins during his honeymoon in the United States. He then founded Golden Scoop Sdn. Bhd., the company awarded as the sole licensee for Baskin-Robbins in Malaysia.

Dato’ Cheah had the foresight that rapid economic growth would lead young Malaysians to seek for quality lifestyle products. With a strong belief that “Malaysians would be willing to pay a higher price for good and quality food”, Dato’ Cheah opened his first Baskin-Robbins outlet in Subang Parade in 1988, despite scepticism from various parties that RM2.50 a scoop would sell at that time.

Key takeaways:

• Study and understand your own business
• Know your market
• Understand how to differentiate your product and stand out