Teleporting the AirFreight Business Into the Stratosphere

ByDr Arul Aruleswaran, Pete Chareonwongsak

Feb 18, 2025 • 35 Min Podcast

Outsiders mentality is really important.

Source:
Onlyyouqj from Freepik.com

From Passengers to Cargo: How Pete Chareonwongsak is Revolutionizing Airfreight at Teleport

This week on Transformation Talks, we're chatting with Pete Chareonwongsak: the visionary CEO of #Teleport, a subsidiary of Air Asia that's taken the airfreight world by storm!

Get ready to hear the fascinating story of how Pete pivoted from passengers to cargo, the key ingredients that fuel Teleport's service excellence, and how he built a high-performance organisation that thrives on an entrepreneurial spirit.

We'll also unpack his experience transitioning from traditional point-to-point airfreight to a seamless end-to-end model, all while keeping customer values and performance at the forefront.

Share This

Business

•

Tags: Business Management, Business Model, Transformation & Change

Dr Arul Aruleswaran

Arul Aruleswaran is a transformation architect, researcher, and author whose work explores leadership, human development, organisational transformation, and emerging technologies. Drawing on more than two decades of experience across supply chains, government services, and business transformation, he combines practitioner insight with interdisciplinary research to examine how individuals and organisations navigate complexity, uncertainty, and change. His current work focuses on discernment, stewardship, and Human-AI interaction through Emergence Mirror Labs (EML), where he is developing frameworks for leadership, organisational development, and responsible AI. Arul writes regularly on leadership, transformation, decision-making, and the human dimensions of technological change.

Pete Chareonwongsak

Pete Chareonwongsak is CEO of Teleport where he spearheads the establishment and growth of a profitable air logistics company with the largest network in Southeast Asia. From 2012 to 2016, Pete was AirAsia Group Head of Business Development. In August 2016, he was tapped to be AirAsia Regional Chief Operating Officer, where he led the successful turnaround of AirAsia Philippines. Prior to AirAsia, Pete worked as an Investment Banking Analyst with CIMB, and as the official advisor to the Thailand Trade Representative office. Pete holds Bachelor’s and Master’s Degrees in Chemical Engineering from the University of Cambridge, a Master’s Degree (ALM) in Finance from Harvard University.

You call a company with a simple question. You expect a quick answer. Instead, you hear the same hold music repeating for what feels like forever. Ten minutes pass. Then twenty. Eventually, someone answers, only to transfer you to another department where the process starts all over again. Most people have had this experience, and it feels more frustrating today than it did years ago. But why? The answer is not simply that people have become less patient. Expectations have changed. Technology has changed. And businesses are under more pressure than ever to deliver quick, seamless support. That is one reason many companies are investing in AI customer experience solutions to reduce wait times, answer simple questions faster and create less frustrating experiences overall.

May 29, 2026 • 4 Min Read