S.A.L.E.S.

To be perfectly honest, I see myself as more of a buyer, the kind who flicks through catalogues and circles things before marking them with “Buy this”.

On another level, it is only much later in life that I have learnt how to sell, not so much products, but more of myself.

Sales in itself is a crucial skill. Anytime you need to convince someone about something, that is already selling, regardless whether you are looking to sell a physical product or not.

I came up with a fancy acronym for selling just about anything – S.A.L.E.S.

Strategise

“Knowing is half the battle,” someone once said. Plan out and do some research before you head out to sell. Prepare yourself for unexpected questions and always keep several back-up plans.

Always.

The other half is fighting the battle and having a strategy that will help you in the long run.

Adapt

This is not just thinking out of the box but also about changing strategy – sometimes at the very last moment.

This is more of you thinking on your feet, moving in the dark when the light illuminates only your next step.

Also, there’s a monster right behind you. But keep moving forward.

Learn

See something interesting that you can incorporate into your sales pitch but it is something that you have no knowledge of? It’s time to start reading up!

Knowledge is perhaps the most valuable thing that you can have that nobody can take away. So use it to your advantage.

It is not about impressing but rather about making an impression.

Empower

If you have made it this far, the next step is empowerment.

What is the use of having all the ingredients and recipes and being completely unmotivated to “cook”?

Repeat a mantra, read, and relax.

Then go out and fight!

Sell

This is the final step of the journey, where you give it your all.

Keep what you have in mind but do not be afraid to change these steps, re-order them or even innovate something new!

Sell with all your heart and the battle will inevitably be won.

Finally…

Perhaps it’s not so much a product that you’re trying to sell, but rather you’re promoting yourself.

You transmute an idea – an intangible form, or a product, which is tangible, through your body language – you breathe life into creative thoughts that cannot speak for themselves, and they come alive through your speech.

If you can tell their story and it is accepted; there you have it – a sale.

So I part ways with you here with the above pitch – S.A.L.E.S.

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