Over the past couple of years, social media platforms managed to enlist over half of the world population (4.48 billion social media users). Also, the typical user is active on about six different social media platforms and spends, on average, 2.5 hours per day browsing and interacting with content.
Now, what brand or business wouldn’t want to be involved with such an environment?
However, social media marketing is different from PPC or other paid ads campaigns. To get people’s attention, you have to be actively involved and up to date with the trends. Moreover, you need to know how to get people to talk to you and take an interest in your content. All this takes time, effort, and skill that many business owners and regular employees don’t have.
Luckily, it’s easy to find a social media specialist who can cover these tasks for you. Due to remote work becoming more popular, businesses now have access to the global talent pool. This increases the chance to find someone with the right skills, who fits your budget and needs.
Read more: Why And How You Should Hire An Outlier
So, if you still want to know why you need to hire a social media virtual assistant, here are five tasks they can cover while you work on growing the business.
#1: Data-driven Content Research
Due to a wide range of tracking and monitoring tools, business owners and marketing specialists have access to a wide range of useful data that provides insight into the target audience’s way of thinking (such as preferences for specific brands, unattended needs, favourite time of the day for browsing or shopping online, and so on).
However, unprocessed data is useless if you don’t know how to turn it into customised reports and graphs that highlight the metrics you want to follow. Data that’s organised in a specific visual format is easier to read and interpret by the decision-makers, and a social media virtual assistant knows how to include the results into their content research. Even more, they can recommend a social media monitoring tool that will bring in useful data such as brand mentions or relevant hashtags.
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#2: Keep Accounts Up to Date
Social media platforms love an account that constantly pushes out relevant content. Of course, this doesn’t mean you have to publish new content every day, but you have to be consistent about it if you want to create the best experience for your followers. When you have a well-established publishing schedule, people will know when to expect new content, which also builds credibility and brand trust.
A virtual assistant like a social media scheduler, can keep up with your specific timetable and can even schedule posts in advance, to make sure your accounts don’t fade out of users’ feeds.
#3: Engage with Users
You can put out the most amazing content you can create, but if users don’t engage with it (comments, likes, shares, mentions) nothing will come out of it.
There are many factors that can lead to a lack of engagement (irrelevant content, bad posting schedule, low-quality content) but a lack of response from the brand is also problematic. If users see comments from other people are left unanswered and mentioned unaddressed, they’ll avoid giving their opinion in the future.
That’s where a virtual assistant can weigh in and open the lines of communication by staying active and engaged with users. They will reply to comments, post interesting captions that drive engagement, and build your channel towards a more exciting experience.
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#4: Work on Campaigns
There are lots of different ways you can drive engagement on social media, which is why it’s important to diversify. Run an awareness campaign from time to time to pique users’ interest and surprise them.
A great example of such a campaign comes from brands like Dove (Project #ShowUs) and Apple (Shot on iPhone campaign). Both brands have ongoing campaigns that feature user generated content and get people actively involved in promoting their products.
A virtual assistant will provide both useful guidance and help in organising these campaigns. They may even organise contests, post status updates, and run polls to understand how the audience feels about your campaigns.
#5: Keep an Eye on the Competition
Your competitors are a fantastic source of inspiration. After all, they want to grab the attention of the same audience as you. So, why not ask your virtual assistant to keep an eye on them and borrow any interesting ideas and behaviours?
For instance, a VA can learn from your competitors’ things like:
● The best channels to meet your target audience
● Posting frequency and schedule
● The types of content that get the most engagement and results
● Groups and hashtags they follow or are active in
● How to promote products and/or services without being pushy
Read more on this interesting take: Obsess Over Your Customers Not Over Your Competitors
When done right, social media marketing can become a rich source of customers (and income) for your brand. Not to mention the kind of exposure and awareness you can build!
A social media virtual assistant can help craft your brand story for various platforms (each one has a different style). They can also take care of tasks that may seem tedious and time-consuming to you or your employees. When you draw the line, you get to a win-win scenario that has plenty of benefits for all the parties involved.
Be sure to check out this media powered by Leaderonomics on how you can utilise your digital data, which can aid in enlightening the meaning behind the numbers: