As a business owner, it’s essential that you keep moving forward, pushing your company in new directions. Most of the advice out there is generic advice on the Do's and Don'ts of being a business owner and leader. I have decided to be more specific on issues faced by business owners and leaders based on my research. Here are some of the key changes that you should be exploring for the future of your company:
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(1) Accept More Payment Choices
First, you need to always think about giving your customers and clients more choices in the future. If you want the best example of what happens when customers have limited choices, look at the early stages of Apple. Apple refused to give customers different options, instead, constantly pushing them in one direction. This eventually caused customers to abandon the business and it was only after the company became more user friendly that it was eventually able to rebound. A key example of an area where there should be more choice is with transactions. For instance, you might want to let customers buy your products using cryptocurrency. There are retailers that accept Bitcoin and there’s no reason why you can’t be next.
(2) There Should Be An App For That
You should already have an app running behind the scenes in your business. This can be a great way to ensure that customers have yet another avenue that they can explore to make purchases. But that’s definitely not the only benefit here. An app can also be used to provide real additional value to customers and clients, guaranteeing that they do feel far more connected to your business. You can use an app to deliver more content that is going to be of real value to them and that’s just one example. If you are not sure where to get started with your business app, make sure you speak to a developer. They could have some fantastic ideas and how to connect and engage your customers using technology. For more ideas, read this
(3) Explore The Latest Tech
As well as developing an app for your business, you should also consider how you can use some of the latest advances in technology through your business model. For instance, you may want to consider the potential of VR. This could be beneficial in a wide range of different business models. For instance, you might be running a travel company. If that’s the case, then VR tech can help clients experience a place that they are thinking about visiting in a way that is completely immersive, exciting and fresh.
Additionally, you should also explore technology to empower, inspire, engage and develop your employees. Using technology to impress and build new customers are important, but equally important is technology for your employees. Get them digitised. Get them up and running on the latest technology for learning and engagement. This helps them to also be able to service your customer and have the right digital mindset. For me, the best learning app out there has got to be necole. I absolutely love its personalised learning capabilities and how it makes me want to learn more daily. You can definitely consider it as a tool for your employees as it is extremely reasonably priced (USD70 per year only). Another great employee engagement tool is Happily, which is something we have leveraged in our organisation. It really makes collaboration and
(4) Use Data Wisely
Finally, you should make sure that you are taking full advantage of the data that is at your fingertips. Data provides you with an immense level of power. It can ensure that you provide a more personalised business solution that clients and customers are demanding right now. By utilizing data, you can make sure that you are showing customers that you know who they are and more importantly what they need. You can address their pain points through marketing in a way that is far more difficult to ignore because you will be right on the money.
We hope this helps you understand some of the key steps that you can take with your business that will make it look like a modern option for consumers that is constantly ahead of the curve.
Well that was an enlightening piece! Continue your exploration by watching this video about bootstrapping your business: