A Personal Brand to Fit the Digital Age

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01-12-2017

3 min read

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The truth is that brands do matter. Whether it’s a business or yourself that’s on offer, you need to be doing all you can to enhance and display it.

If branding didn’t matter, why would someone like Ralph Lifshitz not start his career by designing clothes?

Instead, the first thing he did was to change his name to Ralph Lauren, creating a brand that is known worldwide.

This should lift the idea of creating a personal brand above practically everything you do, but the truth is that most people don’t take the time to promote the biggest thing they have to offer – themselves.

The importance of the personal brand has taken on a newer and more vital role thanks to the digital age and there are many ways to go about creating yours. Below are some tips to create a personal brand that will impress.

Read: How to Sell Yourself by SARA YEE

Irresistible you

The plain truth is that good branding gives your potential employers irresistible reasons for working with you.

Getting people to want to know and work with you happens because you have given them reasons to do so.

You’ve given them what they need to engender trust and make them decide to do business with you over anyone else.

Branding is nothing new

One startling misconception that many people have is that branding is something new. It’s not. It’s there just as it always was, but with the power of the digital age, it’s taken on more importance.

Why? Because a brand is something that stands for you in the mind of the prospect.

A brand seeks to create a better perception, not a better product. As a result, your role is to make the changes necessary to create that better perception. And that’s where the so-called digital revolution will put wings on your message. So, how do you do all that?

Creating a personal brand is simple. Notice that the word easy was not used. The truth is, it’s not easy, but it is simple.

It begins to take form when you actively decide that you are ready to create a brand and sit down to plan it out. Ask yourself some probing questions to find out how you want your brand to come across.

Firstly, what could potential employers currently think of you? If you are honest with yourself, chances are that your first response is correct.

Now, what do you want them to think of you? That difference between their perception and their reality is what you need to work on. When you have determined what that difference is, that’s what you need to begin projecting to everyone around you.

Marketing your brand

Let’s start with an example of your new marketing approach. Specifically, from now on, selling your product or service is only half of what you need to do.

The other half is selling yourself. You want to be the person that people think of when they think of everything positive that you are now in the minds of others.  

And once you become all of those things, people will naturally think of you as their go-to person.

Promote yourself

An interesting point about communication is that once people hear from you and you get a good response, they will want to hear from you again.

So why not take advantage of that by letting them know what you are doing? You’ve been allowed into their personal space, so why not look good for them?

Why not let them know what you’re doing via Twitter, Facebook, LinkedIn and every other medium you can get to.

Social media can be a curse for the uninitiated but, for you, it could be the best way to show people who you are, what you do and how you do it.

Think carefully before posting anything on social media whether it reflects your brand in the right way, in order to create an online brand that people can use to make accurate judgments about you.

Once you’ve created a personal brand you’re happy with, it will likely bring you more success that you thought possible.
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Lincoln Benbow is the co-founder and director at Halcyon Knights, a specialist executive search and IT recruitment agency. He provides hands-on leadership and coaching to the digital, technology and IT sales & marketing teams in Australia, New Zealand and Singapore. To get in touch with him, e-mail us at editor@leaderonomics.com

Reposted with permission.

 

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