HR Essentials EP7: The Annual Performance Review

Branded merchandise is a crucial instrument used by companies in order to enhance the long-term relations between companies and clients and partners. In addition to using the conventional modes of advertising, merchandise creates a visible reminder of a company and its values. Corporate clothing, personalised pens and even quality t-shirt printing are some of the items that can create a long-lasting experience with the recipient. Carefully chosen, branded items may convey professionalism, appreciation and trust, all these being important in the development of long-term business relationships.

This was the central message offered by Professor Olaf Plötner, dean of Executive Education at European School of Management and Technology (ESMT).