Digital Menu Board: Most Important Things to Consider

Oct 12, 2021 7 Min Read
black and white menu list photo

Photo by Erik Mclean

When creating a digital menu board, you need to make it easy for customers or employees to use and understand.

Disclaimer: The views expressed in this article belong to an independent guest author and not Leaderonomics, its directors, affiliates, or employees.

Digital menu boards are becoming more and more popular in the restaurant industry. They are elevating restaurant management tremendously. They offer an interactive way to display your food, prices, and specials that is both entertaining and informative for customers. Digital menu boards can also be used to promote other products or services offered by your company. If you consider creating a digital menu board for your business, make sure you think about these six things before getting started.

Know Your Audience

One of the most important things to do before creating a digital menu board is to know who you target and what will be interesting. For example, if you start a restaurant that serves many families with young children, it might make sense to display educational games on your screen as well as family-friendly food options.

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Knowing your audience is especially important for digital menu boards because they provide a very interactive experience and can be used to capture customer attention. The more you know about your audience, the better equipped you will be to make decisions that suit their needs, such as what type of games or apps will interest them most.

Know Your Space

When creating a digital menu board, you need to make sure it will fit in with the design and feel of your location. This means finding something that matches what you like as well as choosing colours, fonts, and other details that go along with them for an attractive display that makes customers want to read more. For example, if you like bright colours, you might want to ensure your digital menu board uses attractive, vibrant backgrounds.

If you are unsure what types of design elements will go well together, then it may be a good idea for you to hire an interior designer or marketing professional who can help with this process. Sometimes hiring someone else can save time and money in the long run because they will have the knowledge and experience to make these types of decisions for you.

Know Your Menu

Before creating a digital menu board, you need to think about what items will be displayed on the screen and how this information should be laid out. It can help to create an outline of all the food options available so that they are organised in a way that makes sense, such as grouping similar dishes together or organising them by price.

It might also be a good idea to have someone else look over your menu and give you their opinion on what they find interesting or useful. For example, if customers frequently order an item, it may make sense to appear first on the list offered to identify it easily when looking at the menu.

Colour Matters

Similar to knowing your space, you should also think about what colours will be used for different types of food and come up with a design that matches these options together in an easy-to-read way. For example, if you like using bright green, it might make sense to print out photos or drawings of certain foods on green paper to stand out to customers.

Knowing your menu is an important part of creating a digital menu board because people will be looking at it, and you want them to find what they are searching for quickly and easily. You should also consider the types of food items that are most popular with customers because these options might need more attention on the screen.

Use Available Digital Menu Boards

Before creating a digital menu board, you should think about what types of digital screens are already available on the market and how these might be used for your business. For example, if you own a restaurant that serves craft beer, you might want to purchase a digital menu board specially designed for this type of drink. The digital beer menu provided by Untappd is designed to help people find new craft beers, which might be what you need for your business.

Suppose there is not a digital menu board available that matches the needs of your company. In that case, it can be a great idea to hire an advertising agency or professional who specialises in creating screens for businesses like yours so that they can design something specifically catered to your needs.

Things To Keep In Mind

When creating a digital menu board, you need to make it easy for customers or employees to use and understand. This means making the font large enough so that people can read it easily from far away, but it also remains attractive and stylish. It might be helpful to hire an expert who knows what fonts are most effective when used on digital screens.

In addition, when creating a digital menu board, you should also consider what will happen if the screen breaks or malfunctions somehow. This might be an important consideration for businesses that rely heavily on their menus being displayed throughout all of their hours of operation because it can mean losing customers and money quickly without this resource.

Many people choose to hire someone else when creating a digital menu board because it ensures that all of the most important factors will be considered, and they don't have to worry about something going wrong with their business' food display. Keeping these things in mind is an important step towards successfully using digital screens as part of your marketing plan.

Finally, it can be a good idea to have an employee available who is familiar with digital menu boards and how they work. This makes it much easier for people to quickly find what they are looking for without waiting around if something goes wrong or someone else needs help figuring out how this system works.

If you follow these steps when creating a digital menu board, you will likely see an increase in the revenue of your business. People are often more willing to spend money on food items when they can easily find what they want, making them much happier with their dining experience overall.

Supplementary read: Ultimate Guide on Building Your Own Online Store

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