“Don’t be disruptive for the sake of it,” says Scott Deming

Direct mail is an underutilised channel through which you can connect with your customers. Showing innovation in customer communication can also position you as a leader in your field and increase the confidence that your team has in your leadership. This guide can help you incorporate direct mail into your leadership strategy.

Nigesh Armon, Head of Solutions and Services at Leaderonomics Digital talks about how to take a look at understanding your own leadership perspective.