The Leaderonomics Show: Rejie Samuel, CEO of Air Internation

When nearly three-quarters of employers admit they can’t find the skills they need, you know something’s off. According to ManpowerGroup, 74% of companies globally struggle with talent shortages. In Germany, that number jumps to 86%. In Ireland, 83%. In Brazil, 81%. And for industries like healthcare and life sciences, 77% report critical skill gaps. It’s no surprise that organisations everywhere are rethinking how they attract, retain, and re-engage talent. The pandemic, automation, and shifting workforce expectations—especially from Gen Z—have rewritten the rules. But the bigger question remains: how do you rebuild your employer brand when it’s been damaged by hiring freezes, turnover spikes, or internal mistrust? This is employer brand recovery. And in 2025, it’s not just about hiring again—it’s about earning back trust.

In this Be A Leader video, Roshan & the Leaderonomics team investigate how ultimately behaviour is dictated by culture. They look into the case of New York city's transformation from a city of crime, into a safe city within years.