The Importance Of An In-House Legal Counsel

Traditional SEO is designed to secure a position in search engine results pages (SERPs). It helps users explore options, compare links, and conduct research. Generative Engine Optimisation (GEO), on the other hand, operates in a different layer entirely — the AI response layer, where large language models synthesise information and deliver a single, confidence-driven recommendation. Visibility in search does not guarantee visibility in decisions. This is the Invisible Brand Problem — and it’s quietly reshaping how trust, authority, and growth are earned in the age of AI.

Eva Christodoulou, Head of Solutions and Services at Leaderonomics, shares what it takes to achieve employee engagement in the workplace and what employees can do to ensure that they remain engaged.

To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee.