Building Technical Competencies to Support Vision

Launching a startup is exciting—but it also comes with a unique challenge: how do you compete with bigger brands when you have limited resources, time, and budget? The answer lies in smart, lean, and creative marketing strategies designed to maximise impact without overspending. In today’s crowded market, startups that focus on building trust, leveraging digital tools, and creating authentic connections stand out. Below, we’ll explore proven strategies every startup can use to grow sustainably and attract the right customers.

Cherrie Atilano, President and Founding Farmer of Agrea Philippines and Co-Founder of Hatienda Holdings Inc., shares about Agrea's one island economy model.

Dr Pawan today travels the world to spread understanding of the Dabbawalas system that he describes as “thrilling”. His nine-year long research on the organisation, which included being involved in food deliveries himself, extended in both length and personal investment beyond the requirements of his doctorate. Today he runs the Mumbai Dabbawala Education Centre, a centre that provides free education to more than 8,000 children of dabbawalas.