Raise Your Game: Second Chair Leadership

Your domain name is more than just an internet address; it's the cornerstone of your online brand. A well-chosen domain sets the stage for a great first impression, making your brand easy to find and remember. It reinforces brand consistency across all platforms, builds credibility, and even contributes to search visibility [2]. Think of it as your digital storefront sign – if the name is clear and professional, people are more likely to trust what's behind it.

In this episode of Be A Leader with Roshan Thiran, we dive into the world of gorillas and explore an experiment where people fail to spot the gorilla even when it is right in our midst. This happens all the time in life. Watch to find out more