Corporate Governance EP1: 2019 Predictions

Market research serves as the foundation for informed decision-making, allowing businesses to make more informed choices regarding product development, marketing strategies, and overall direction. Without it, companies basically operate blindfolded, making assumptions that could prove costly. Every organisation operates according to a set of ingrained beliefs, which direct its receptivity to change, risk, and opportunity; therefore, it’s crucial to step outside of its viewpoint and try to see things from another person’s perspective. Market research reveals who customers actually are, not who we think they are, uncovering their demographics, preferences, pain points, and buying behaviours.

Cherrie Atilano, President and Founding Farmer of Agrea Philippines and Co-Founder of Hatienda Holdings Inc., shares about Agrea's one island economy model.

Speaking to Leaderonomics chief executive officer and AmBank CEO BizChat host, Roshan Thiran, Raja explained that he wanted to set up a college that provided high-quality, affordable education with qualified teachers at the helm.