Be A Leader: The Three Chairs For ‘Imagineering’


Lim Lay Hsuan


1 min read

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Walt Disney was always an innovator. He was never satisfied, always tinkering, fiddling with new things, seeing how far their capability could be stretched, and then creating something better.

Walt found an approach with his three chairs exercise, calling it “Imagineering”, a term combining the words “imagination” and engineering”.

How is this the secret to his innovation, creativity and imagination?

To read the full “three chairs” and Walt Disney article, click here.

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