Bite-Gate Saga: There Is Opportunity In Everything

Jul 11, 2014 1 Min Read
bite

By ROSHAN THIRAN

So, who were the winners in this Bite-Gate saga? The biggest loser was the player himself – Luis Suarez and possibly his country and club.

But in every “crisis” there are winners too. The biggest winners of them all – marketers! They had a field day. All good marketers know that conflicts, if mined well, would be golden opportunities. And so Nando’s, McDonald’s and World Cup sponsor Listerine whose tagline for the World Cup was #PowerToYourMouth, all took advantage and milked it to the max (refer to tweets below ):

Maccy Ds
Translated: Hi Luis Suarez, if you are still hungry, come take a bite out of a Big Mac

(See the McD tweet here.)

Nandos UK

(See the Nandos UK tweet here.)

Listerine

(See the Listerine tweet here.)

So, what can we learn from these marketers? The key is to always be ready to take advantage of any opportunity that presents itself. Even if the situations seem unrelated, great marketers understand how to relate that back to their product and use it as an opportunity for publicity.

What are your Suarez-moments that fly by every day? How are you taking advantage and leveraging events and things that happen around you for your product or business?

Remember, only Suarez needs to be the loser at Bite-Gate. The rest of us can actually win! There is ample opportunity. McDonald’s and Nando’s were quick to cash in on the Bite-Gate party and received millions of brand impressions. So can you.

Roshan Thiran continues to be in awe of the beautiful game. He is looking forward to the World Cup final and is glad Suarez will not be on the field to bite anyone else. You can follow Roshan on LinkedIn and Facebook (www.facebook.com/roshanthiran.leaderonomics) as he shares various leadership nuggets daily. Email him at roshan.thiran@leaderonomics.com.  Click here to read more articles. 

Share This

Leadership

Tags: Be A Leader, Purpose, Vision

Alt

Roshan is the Founder and “Kuli” of the Leaderonomics Group of companies. He believes that everyone can be a leader and "make a dent in the universe," in their own special ways. He is featured on TV, radio and numerous publications sharing the Science of Building Leaders and on leadership development. Follow him at www.roshanthiran.com

Alt

You May Also Like

frustrated man at work

How to Stop My Boss from Wasting My Time with Their Bad Delegation

By Karin Hurt and David Dye. "Why Do I Even Try?" is commonly heard at workplaces. How then do you manage your boss's expectations? A must-read for anyone frustrated at work.

Oct 16, 2023 6 Min Read

Alt

Raise Your Game: Going Big Or Going Great?

How can we intentionally develop our leadership in the coming years? Evelyn Teh from Leaderonomics shares her insights and thoughts.

Nov 02, 2015 11 Min Podcast

Alt

An Exclusive Interview With Chandran Nair, CEO of GIFT

Listen as Chandran Nair speaks out on various issues including the need for Asia to rise in its own narrative of success, independent of Western notions of what prosperity is, and why he says that “internet is one of the greatest threats to human civilisation”.

May 08, 2015 22 Min Video

Be a Leader's Digest Reader