Bite-Gate Saga: There Is Opportunity In Everything

Jul 11, 2014 1 Min Read
bite

By ROSHAN THIRAN

So, who were the winners in this Bite-Gate saga? The biggest loser was the player himself – Luis Suarez and possibly his country and club.

But in every “crisis” there are winners too. The biggest winners of them all – marketers! They had a field day. All good marketers know that conflicts, if mined well, would be golden opportunities. And so Nando’s, McDonald’s and World Cup sponsor Listerine whose tagline for the World Cup was #PowerToYourMouth, all took advantage and milked it to the max (refer to tweets below ):

Maccy Ds
Translated: Hi Luis Suarez, if you are still hungry, come take a bite out of a Big Mac

(See the McD tweet here.)

Nandos UK

(See the Nandos UK tweet here.)

Listerine

(See the Listerine tweet here.)

So, what can we learn from these marketers? The key is to always be ready to take advantage of any opportunity that presents itself. Even if the situations seem unrelated, great marketers understand how to relate that back to their product and use it as an opportunity for publicity.

What are your Suarez-moments that fly by every day? How are you taking advantage and leveraging events and things that happen around you for your product or business?

Remember, only Suarez needs to be the loser at Bite-Gate. The rest of us can actually win! There is ample opportunity. McDonald’s and Nando’s were quick to cash in on the Bite-Gate party and received millions of brand impressions. So can you.

Roshan Thiran continues to be in awe of the beautiful game. He is looking forward to the World Cup final and is glad Suarez will not be on the field to bite anyone else. You can follow Roshan on LinkedIn and Facebook (www.facebook.com/roshanthiran.leaderonomics) as he shares various leadership nuggets daily. Email him at roshan.thiran@leaderonomics.com.  Click here to read more articles. 

Share This

Leadership

Tags: Be A Leader, Purpose, Vision

Alt

Roshan is the Founder and “Kuli” of the Leaderonomics Group of companies. He believes that everyone can be a leader and "make a dent in the universe," in their own special ways. He is featured on TV, radio and numerous publications sharing the Science of Building Leaders and on leadership development. Follow him at www.roshanthiran.com

Alt

You May Also Like

an employee on a virtual call in a hybrid work arrangement

Navigating the New World of Work

By Rachel Eva Lim. As we bid farewell to pandemic-era norms, what will the future of work look like? How can you ensure inclusivity with remote work?

Nov 10, 2022 5 Min Read

Alt

Raise Your Game: The Future Of Workforce Starts Now

Joshua Yee and Awatif Ghapar of Leaderonomics Campus share their thoughts on what’s required to prepare the workforce of the future.

Jan 11, 2016 22 Min Podcast

Alt

How To Avoid Reacting Like Will Smith?

This month, we dive into the hottest celebrity topic this year, the slap that was heard all around the world.

May 03, 2022 7 Min Video

Be a Leader's Digest Reader