Apart From Storytelling, Know What Your Company Stands For

Vivy Sofinas Yusof and Fadzarudin Shah Anuar, the power couple behind Fashion Valet, are inspirational entrepreneurial leaders in Malaysia, for their foresight to turn challenges into opportunities of growth, and ideas into reality.

A case in point, their idea of bringing in the convenience of online shopping to Malaysia (as experienced by them while they were studying in London) started after a frustrating experience of driving from shop to shop in heavy traffic under the rain. Their success is also partially attributed to Vivy’s personal branding through her blog as they recognise Vivy’s many loyal followers on her social media as her potential clients in the early years of starting up Fashion Valet.

Watch this amazing video of Vivy and Fadzarudin being interviewed by Leaderonomics founder & CEO, Roshan Thiran, as they share about their journey of ups and downs growing Fashion Valet into a regional multi-label fashion platform promoting many homegrown brands from Southeast Asia. The interview took place at the AmbankBizConf in Sabah.

Here are some key takeaways from this exclusive interview:

• Don’t make the mistake of being complacent, especially when you have tasted the initial sweet success in your business. Always be in the know of what and who is coming (your competitors), and stay ahead of the game.
• Stay ambitious and clear of your business direction. Benchmark your business against top global brands/companies.
• Believe in the cause of your business, and communicate it to your followers through great and authentic storytelling.
• Ask for advice from people who don’t agree with you, for their honest ‘outside-in’ perspective could provide the key for your business to improve further.
• Be the best version of yourself. Know your strengths and weaknesses. Get guidance from mentors. Get the right business partner or talent to complement your weaknesses.
• Don’t let the fear of ‘what might happen’ stop you from trying out new business ideas. If you fall, fall. Just find a way to get yourself up and running again.
• Instead of complaining about everything under the sun, turn them into business opportunities.

 
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This interview is part of the AmbankBizClub series powered by Leaderonomics. Share with us your thoughts about this interview at editor@leaderonomics.com. To engage with Leaderonomics to help your organisation innovate strategically, email us at training@leaderonomics.com.