Infographic: 3 Practical Steps To Create A Great Brand Name

May 04, 2017 1 Min Read

So, you and your friends have decided to create an app that feeds you the content you really need, minus the advertisemment. The app has great gamification elements that allows you to interact with people in a virtual setting, plus other cool features other apps in the market don’t have.

You have thought out a detailed business plan on how you and your team want to go about making this happen. You’re well prepared with the cost that’s involved to kick start this tech project. You have a clear idea on its cost and marketing plans, all documented in your proposal ready to be presented for any interested investors out there.

The problem?

You and your friends cannot agree on a name for the app. Should you name it, “GilerBest”? Or “Cooly”? “Feedly”? “Gummify”?


Nailing the brand name

Developing a brand name is critical – and not an effort to be taken lightly. If you get it right, you can drive revenue, and steer people to use your products or services.

This might interest you: The Hallmark Of A Good Brand

But what makes a name great?

Check out the infographic below to learn how to create a great brand name.

steps to brand a name

All the best in giving an impactful brand name that stands out from your competition!


What do you think of “Leaderonomics” as a brand name? Comment or write to us at Share with us some of the brand names you love or loathe, and why. For more Top 10 articles, click here. For more infographics, click here.

Infographic first appeared here.

Share This



This article is published by the editors of with the consent of the guest author. 

You May Also Like


5 Main Benefits of User Provisioning in Fincrime Prevention

User provisioning is a system used in virtually every organisation. People at the top and bottom don’t have access to the same information. No, this is not classist or elitist; it’s just common sense.

May 03, 2023 5 Min Read

Group photo (leadership lessons)

Leaderonomics: Lessons Of A Decade

Roshan Thiran, Founder and CEO of Leaderonomics, shares the key lessons learned after 10 years at the helm.

Nov 12, 2018 24 Min Podcast


Shifting from Your Job to a Purpose

Ruchita Dar Shah, the founder and CEO of First Moms Club shares how she made the leap from the creative field to entrepreneurship, her journey thus far, and the challenges that came with stepping out of her comfort zone and taking the road less travelled.

Mar 07, 2019 20 Min Video

Be a Leader's Digest Reader