Infographic: The Rise Of Instagram As A Social Marketing Platform

By Lim Lay Hsuan|20-04-2016 | 1 Min Read

By now it should be obvious that Instagram is a powerful medium for promoting visual content. It has enabled businesses to use ads on their feeds.

Many have realised its true potential and started advertising their products here. These are similar to a regular photo posts which will appear on the followers’ feeds.

These are the various benefits of Instagram ads:

I. Feedback

Typically an ad appears on the user’s feed. The user can either like, comment or hide the ad. This is a great benefit because either way you are getting some sort of response from the user, which is the actual aim of any ad.

II. Connection

In Instagram, social marketers can connect with the people through high-quality images. This is a place where advertisers have to work hard to make a first impression. As a result, they will focus on satisfying people by producing informative and appealing ads.

III. Target

Instagram allows you to target audiences which in the traditional form of advertising was hard to achieve. It is possible to gain more information if their account is linked to Facebook. This will be very useful as you can create or modify your ads according to the people you want to reach.

IV. More options

Video has a benefit of projecting moving images with sound effects rather than a picture. Studies show that 88% of the users spend most of their time viewing videos online. Instagrammers can post videos up to 15 seconds while advertisers can post a 30-second video. This will be very helpful to increase organic traffic for your website.

There are many ways in which you can advertise on Instagram which allows businesses to experiment with different methods. Consider all these points and you can carve your own niche in the Instagram world.

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Lay Hsuan was part of the content curation team for Leaderonomics.com, playing the role of a content gatekeeper as well as ensuring the integrity of stories that came in. She was an occasional writer for the team and was previously the caretaker for Leaderonomics social media channels. She is still happiest when you leave comments on the website, or subscribe to Leader's Digest, or share Leaderonomics content on social media.
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