Building A Strong Team For Your Healthcare Brand

Oct 18, 2023 5 Min Read

Photo by Mohamed Hassan @ Pixabay

The people who work under you are the most valuable resource that you have.

Are you an entrepreneur in the healthcare industry? Are you building a brand from the ground up and need to know some good practices for achieving success? Running a company is no easy task, and when you are in the business of helping others with healthcare services, it becomes even more important to turn your organisation into an effective company.

One of the pillars of your brand that will determine its success level is the team you have built. The people who work under you are the most valuable resource that you have. Without them, it is impossible to serve your clients with high-quality care.

This is why it is so important to build an effective team for the organisation. A healthcare brand needs a mix of individuals who can focus on care and those who can focus on logistics. Together, they make your internal operations smooth so that you can serve your clients well. Here are a few strategies for building a strong team for your healthcare brand.

Be an Authentic Leader

The strength of any team starts at the top. Whoever is in charge needs to be an authentic leader to get the most out of their employees. If that is you, then you need to embrace certain characteristics to display this authenticity. First, the workplace needs to be a transparent environment with honest communication. You also must stick to your values and be consistent in your decision-making. These traits will breed trust within your team as they know that you will always act with integrity. Authenticity cannot be forced, so these practices must come naturally to you either through learning to engage them or being naturally gifted in them already. 

Read more: Leading with Vulnerability

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Provide/Encourage Educational Opportunities

A healthy team is constantly improving on an individual basis. Your team should grow together, of course, but they should also be growing on their own as professionals. This means that your healthcare brand should actively encourage or provide educational opportunities. Maybe you can offer a stipend for employees to obtain a CPR certification online so that they can acquire more care-related skills. Perhaps you can bring in speakers who are involved in the industry or attend leadership conferences as a group. When employees see that you are invested in their professional development, they will feel valued and want to work harder for the organisation.

Explore: 4 Truly Significant Learning and Development Opportunities to Offer Your Employees (and Why)

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Plan Social Outings

Healthcare practices involve many different types of employees. Some may be client-facing care providers, while others work behind the scenes doing medical record tasks. Sometimes, the workers within your brand do not interact with each other at all, let alone socially. Planning social outings is a great way to promote team bonding while also helping you get to know employees on an individual basis. When strong relationships are present within the team because of social outings that occur outside the workplace, cohesion and communication are improved. Some ideas for social outings include a company picnic, bowling, happy hour, or a business anniversary at a restaurant. 

Implement Workflow Management Tools

Getting the most out of your healthcare employees also means helping them stay organised. Depending on their roles, they may become overwhelmed on some days as their list of responsibilities grows larger. A tool that establishes clear workflow practices and smooth communication between departments can have a positive impact on the productivity of everyone on the team. Some examples of workflow management tools include, Asana, Trello, and ProWorkFlow. 

For teams specialising in mental and behavioural health, an EMR for behavioural health specifically designed to manage patient records and streamline the care process can be incredibly beneficial. Such systems not only facilitate better patient management but also ensure that healthcare professionals have timely access to the necessary information, thus enhancing team efficiency and patient outcomes. 

Hone Your Hiring Practices

A strong healthcare team can only be built by hiring people in the first place. The problem is, if you hire people that are wrong for the business, it can slow down progress. Perhaps you are a business owner of a young company and you have not yet refined your recruiting practices. It is never too early to make changes to your hiring process. Take some time to write detailed job descriptions for the roles that must be fulfilled. Consider working with a third-party recruiter to cut down on the time spent searching for candidates, allowing them to vet the first wave of applicants. Hire a recruitment medical marketing firm to ensure you are reaching the very best of the talent pool. Better hiring practices lead to better employees joining your healthcare practice. 

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Better Teams Mean Better Care For Healthcare Clients

If you cannot think of any reason why it makes sense to build a strong team, then just think of how it can benefit your clients or patients. If your healthcare brand has a healthy culture filled with talented individuals, they are far more likely to serve your customer base well. Embrace authentic leadership to create a trusting environment. Support educational opportunities for workers and plan social outings to improve team cohesion. Implement workflow management tools to help organise everyone and refine your hiring practices to bring in the best candidates. Then, you will have a strong team that can propel success for your healthcare practice. 

Supplementary reading: 6 Ways To Boost Employee Morale And Motivation

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Mark San Juan is a highly accomplished business author with a passion for sharing knowledge and insights in the world of commerce. With a background in business administration and extensive experience in the corporate sector, Mark has developed a deep understanding of various industries and possesses a keen eye for emerging trends.


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