Banner Ads 101: Important Basics and Best Practices

May 15, 2023 5 Min Read

Photo by Anthony Rosset @ unsplash

Creating and using well-tailored banner ads can significantly benefit any online business.

Banner advertisements have been widely used to effectively reach target audiences and increase brand recognition for a considerable amount of time. In 2021, the worldwide expenses for banner advertising amounted to approximately $64 billion. However, as technology evolves, the effective strategies for successful banner ad campaigns also change accordingly.

Whether you are just starting out or looking for fresh insights into this cornerstone digital advertising strategy, our comprehensive guide on banner ads will cover all there is to know about effectively launching your own campaigns, from the different banner ad sizes to where to place the banners for maximum exposure and more.

Read on for important best practices you can use to make sure your ad stands out and drives maximum ROI for your business.

This may interest you: 5 Tasks You Can Hire a Social Media Virtual Assistant For

Benefits of Banner Ads

Banner ads are an important aspect of digital marketing and can provide various advantages for businesses and marketers. With banner ads, businesses can achieve maximum visibility, reaching thousands of potential customers with minimal expenditure. Additionally, banner ads provide businesses with an opportunity to craft targeted and personalised campaigns.

Businesses can attract their target customers and engage with them more effectively by customising their messaging and visuals, which is not achievable through other advertising methods. Lastly, banner ads offer high levels of scalability. They can easily be resized and deployed across multiple platforms, allowing businesses to reach a larger audience and achieve their marketing goals.

Key Considerations When Creating a Banner Ad

Creating a banner ad that captures the audience's attention requires careful planning and execution. 

To create effective designs and messaging, start by identifying your target audience and their wants or needs. Keep your advertisements straightforward and easy to understand, as a complicated or cluttered ad will discourage potential customers. Make sure to craft a clear and persuasive call to action, motivating viewers to act on your message.

Supplementary reading: 10 Ways AI Is Shaping Marketing

Finally, choose the right banner ad size. Different websites have different size requirements, so make sure to check before beginning your design. Although there are standard sizes that work well on most websites, it's recommended to customise your ads to suit each platform where you plan to display them. By keeping a close eye on details, you can increase your brand's exposure and overall success.

Different Types of Banner Ads

Did you know there are various types of banner ads in digital marketing? They each have their own unique advantages for engaging audiences.

From static image ads to interactive rich media ads, the options are endless. Static ads are the most common type, featuring simple images and text to convey a message. On the other hand, rich media ads allow for more engaging experiences, such as videos, games, and animations. To achieve success, make sure to create a message that appeals to your intended audience, regardless of the ad banner type you select.

Where to Place Your Banner Ad for Maximum Exposure

When it comes to placing banner ads for maximum exposure, it's all about location. You want to put your ad where it will be seen by as many eyes as possible. One effective approach is to place advertisements on websites that are relevant to your industry. Additionally, it may be worth exploring social media platforms that offer tools for reaching specific demographics that match your target audience.

Read more: 5 Things That Brands Should Be Doing On Social Media

Remember to also consider mobile apps and games as potential platforms for advertising. To effectively reach your target audience with ads, conduct thorough research and consider unconventional placement options based on where they spend their time.

A physical alternative to banner ads is DOOH (Digital Out-of-Home), a cutting-edge advertising medium that revolutionises the way brands reach their target audience. Unlike traditional banner ads displayed on computers or mobile devices, DOOH offers a dynamic and engaging experience by featuring ads in physical stores, public spaces, and transit locations. With DOOH, advertisers can leverage large digital screens, interactive displays, and even augmented reality to capture the attention of potential customers. Read more about DOOH advertising benefits on

Bottom Line

In conclusion, creating and using well-tailored banner ads can be a great asset to any online business. From choosing the right size, design, format, place, colour, and message for your banner ad to making them interactive and tracking their performance, all these elements are integral to understanding what works best for your audience. 

Ultimately, with a good banner ads strategy in place, you can maximise the potential of this powerful marketing tool. With the right planning and execution, you will be able to generate brand awareness and create meaningful connections that will make customers return for more. By staying mindful of the basics discussed in this blog post, we are sure you’ll garner success when it comes to promoting your business through banner ads.

Be sure to check out the media below: is an advertisement-free website. Your continuous support and trust in us allow us to curate, deliver and upkeep the maintenance of our website. When you support us, you enable millions to continue reading for free on our website. Will you give it today? Click here to support us

Share This


Linda Carter is a marketing specialist and passionate blogger based in New York. She is in love with everything that is related to art. Her travel, lifestyle, career, and entertainment-related content has been featured on high-authority websites and online magazines. She received her BA in business from Hunter College, and since then she has been trying to inspire as many people as possible with her writings.

You May Also Like


The Top 5 Reasons Why Tech Founders Need to Master the Skill of Hiring

The tech world moves at an alarming rate, so it stands to reason that tech founders – and their talent – need to operate in a way that means they can anticipate new changes and react to unexpected developments at speed.

May 30, 2023 4 Min Read


“Know Your Business Well”, Says Dato’ SY Cheah

Dato’ Cheah fell in love with the taste of Baskin-Robbins during his honeymoon in the United States.

Jun 04, 2018 23 Min Video

Be a Leader's Digest Reader