Humanising Your Brand Through Storytelling

Jul 23, 2021 2 Min Video
Toy Story (Storytelling)
Finding the Human Angle

"You need to be able to identify the stories that will make people interested in your product and mostly what's important when it comes to finding stories, is finding the human angle." Joris Evers; Chief Communications Officer at La Liga and Global Brand Builder with experience at Netflix, McAfee and in journalism, shares his thoughts on the leadership qualities essential in the field of communications and imparts his wisdom to those out there with a passion for sports.

Share This

Business

Tags: Marketing

Alt

You May Also Like

Alt

Essential Roles of Bookkeepers in Modern Business Management

In modern business management, bookkeepers are far more than mere data entry and transaction recording roles.

Dec 05, 2023 4 Min Read

Group photo (leadership lessons)

Leaderonomics: Lessons Of A Decade

Roshan Thiran, Founder and CEO of Leaderonomics, shares the key lessons learned after 10 years at the helm.

Nov 12, 2018 24 Min Podcast

Women smiling

Attracting And Retaining Talent: Insights from Kimberlyn Lu

In her appearance on The Leaderonomics Show with host Sarah Lim, Kimberlyn first addressed the changes she’s seen in recruitment over the years. Kimberlyn talked about the challenges faced by Asian companies in their quest to hire international talent (i.e. Malaysians who currently work abroad) and revealed that the team at Robert Walters play a considerable role to help Asian companies overcome those challenges.

Oct 10, 2018 21 Min Video

Be a Leader's Digest Reader