How to Achieve Engagement in the Workplace

We can test on ourselves that poorly performing videos do not raise feelings of trust towards the brand. According to Idomoo, 87% of consumers report that the quality of a video influences how much they trust a brand. Slow load times, low resolution, or choppy playback can make strong content feel unprofessional. So, resolving these issues will enhance brand credibility and keep audiences engaged. When a video fails to play smoothly or takes too long to start,  we often move on without hearing the message, right? Over time, these small drops in engagement can lead to fewer conversions and weaker brand recognition.

Joris Evers; Chief Communications Officer at La Liga and Global Brand Builder with experience at Netflix, McAfee and in journalism, shares his thoughts on the leadership qualities essential in the field of communications and imparts his wisdom to those out there with a passion for sports.