Feature: Toyota Eco Youth-2020/2021-Reimagine Mobility

Market research serves as the foundation for informed decision-making, allowing businesses to make more informed choices regarding product development, marketing strategies, and overall direction. Without it, companies basically operate blindfolded, making assumptions that could prove costly. Every organisation operates according to a set of ingrained beliefs, which direct its receptivity to change, risk, and opportunity; therefore, it’s crucial to step outside of its viewpoint and try to see things from another person’s perspective. Market research reveals who customers actually are, not who we think they are, uncovering their demographics, preferences, pain points, and buying behaviours.

In her appearance on The Leaderonomics Show with host Sarah Lim, Kimberlyn first addressed the changes she’s seen in recruitment over the years. Kimberlyn talked about the challenges faced by Asian companies in their quest to hire international talent (i.e. Malaysians who currently work abroad) and revealed that the team at Robert Walters play a considerable role to help Asian companies overcome those challenges.