Sticky Training with Brian Walter
Join Brian Walter as he unpacks why so much leadership and training fails to land and how truly sticky learning is created through clarity, emotion, and shared experience. In this series, you’ll learn how to design leadership messages and training moments that don’t just inform, but stay with people, shape behaviour, and genuinely resonate with the hearts of your employees and attendees.
Last updated Apr 20, 2026
English
1 hours on-demand video
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Learning Outcomes
By the end of the course, learners will be able to:
- Understand the principles of the Sticky Framework and how it makes leadership messages and training more memorable and impactful.
- Apply the Sticky Framework to real leadership and training scenarios using practical examples that translate theory into action.
- Design 'Mini Brands' for ideas and initiatives to improve recall, alignment, and engagement among employees.
- Craft effective acronyms and naming structures that simplify complex messages and help teams remember what truly matters.
- Use Emotional Shift Stories intentionally to move audiences from insight to belief and from belief to action.
Course Content
7 sections•28 lectures•0.7 hours
Instructor
Seattle-based Extreme® Emcee Brian Walter is the co-founder of Extreme Meetings Inc – providing customized infotainment to make meetings memorable. For over 25 years, he has specialized in transforming meetings from boring to exciting. He’s been relied on to celebrate accomplishments, humanize executives, generate buy-in to initiatives, reposition bad news, and bring everyone to their feet with good news.