Sticky Communication: How to Get Your Team to Listen and Act
You've delivered the training. You've communicated the vision. So why is your team still not listening or taking action?
In this course, you'll learn to design messages that stick. Drawing on more than 25 years of experience transforming meetings and presentations, communication expert Brian Walter shows you how to make your communication clear, emotional, repeatable, and actionable.
Last updated Oct 15, 2026
English
2 hours on-demand video
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Learning Outcomes
By the end of the course, you will be able to:
- Understand the principles of the Sticky Framework and how it makes leadership messages more memorable and impactful
- Apply the Sticky Framework to real leadership scenarios using practical examples that translate theory into action
- Design "Mini Brands" for ideas and initiatives to improve recall, alignment, and engagement among employees
- Craft effective acronyms and naming structures that simplify complex messages and help teams remember what truly matters
Course Content
8 sections•29 lectures•2.2 hours
Instructor
Seattle-based Extreme® Emcee Brian Walter is the co-founder of Extreme Meetings Inc – providing customized infotainment to make meetings memorable. For over 25 years, he has specialized in transforming meetings from boring to exciting. He’s been relied on to celebrate accomplishments, humanize executives, generate buy-in to initiatives, reposition bad news, and bring everyone to their feet with good news.