Rob Wyse is an expert in brand storytelling and president, North America of Berkeley Communications. For thirty years, he has guided senior leaders in creating compelling story arcs that connect brands to customers. At the heart of his storytelling has been the management of issues/policy to drive market opportunity. Issues include AI, climate change, the future of work, diversity, and healthcare.
Olympians Take a Knee In Protest of Racism and Inequality
Ever wondered if inequality in relation to gender pay gaps between women and men can have serious repercussions on the global economic growth? Read on and be stunned by the statistics shared in this article.
Why Smart People Are Willing to Ask Stupid Questions
In this article, Rob Wyse, shares his experience that great leaders and smart people ask all kinds of questions, especially stupid questions. You can change the world by asking questions, not providing answers
The Death of the Friedman Doctrine
In this enlightening piece, Rob Wyse argues that the Friedman Doctrine, which states the corporation's ultimate goal is to satisfy shareholders demands and expectations, is out of date and meaningless. He believes there is much more to an organisation's existence than to fulfil shareholder value. Read on to understand further
Woman of the Year, Women of the Century
By ROB WYSE As I write this, it is immediately before International Women’s Day, March 8. It is celebrated on March 8 because in 1914, the observance of the day in Germany was dedicated to women's right to vote. German women did not win the right until 1918. So, it is also fitting that The Suffragists were the first to win Time’s Woman of the Year.
Distant Love on Valentine’s Day
By ROB WYSE At the heart of the stability of our world are mothers. They are the brave warriors in this time. And they need love and support. It takes a village to raise a child. And the world is nothing more than a patchwork quilt of villages that we have sewn together to keep humanity going. On this Valentine’s Day more than any other, I wish that we are all able to touch who we can with love in a physically distant world.
New Beginnings Start With Ending Denial
By ROB WYSE Yes, denial is human nature. We are in denial about being overweight, lazy, unhealthy, vain – you name it. So, it is unlikely that we would not be in denial about a pandemic. We are in denial until it is too late. But I do not give up hope.