Peter Cook

Publications By

Peter leads Human Dynamics. He is passionate in the areas of science, business and music, and is the author of eight books, acclaimed by Tom Peters and Professor Charles Handy.

How to Influence People and Win Friends

By PETER COOK We communicate every day for a variety of purposes, such as giving information, socialising and so on. Communicating to influence in business and commerce requires special skills if we are to succeed.

26th Sep 2019

Teachers: From Information Brokers to Learning Facilitators

By PETER COOK The goal of teaching and learning is no longer about filling children’s minds with more data. Instead, it questions the very nature of intelligence. Teachers must help children ‘swim with information’ rather than ‘drown in data’.

22nd May 2019

Envisioning the Dynamic between Humans and AI in 2030

By PETER COOK It is still unclear as to whether our merger with artificial intelligence will lead to a ‘War of the Worlds’ or a harmonious fusion of man, woman and machine. Here are four possible scenarios as our lives merge with machines.

2nd Apr 2019

That’s No Way To Say Goodbye – Leonard Cohen (1934–2016)

By PETER COOK
Musicians, authors and world leaders have paid tribute to influential Canadian singer, songwriter and poet Leonard Cohen following his death at the age of 82 on Nov 7. What can we learn from this giant of poetry and music?

28th Nov 2016

Barry Ainsworth: Engineering Perfection

Barry Ainsworth is the man who engineered Bohemian Rhapsody for Queen, as well as records for people as diverse as Otis Redding, Dusty Springfield, The Kinks, Rush and Deep Purple. Here is an interview with the master engineer.

12th Oct 2016

Leadership Lessons From The Brains Behind Virgin Atlantic

By PETER COOK
Frustrated by consistently high fares and bad service, Sir Richard Branson was convinced there had to be a better way. So, he would look at starting his own transatlantic airline.

3rd Aug 2016

What We Can Learn From Muhammad Ali, A True Champ (A Special Tribute)

By PETER COOK
It has been a week since Muhammad Ali’s passing. Like so many great leaders, Ali had a playful side, which came out through his poetry and in many other ways. RIP, champion…

10th Jun 2016