Lai Chee Seng
Lai Chee Seng is a writer, content writing trainer and thought leadership coach. In over 20 years of experience as a writer, he has written for a diverse range of industries and clients. He believes the key to impacting any audience,is not writing skill but influence and connection.
Your Brand Is Not What You Think It Is
By Lai Chee Seng. You can have a carefully crafted brand strategy and messages. You can have a big budget marketing campaign and the best influencers to endorse your brand. But is that enough? Read more here about 3Ps of brand building.
3 Women Whose Superpowers Changed My Life
By Lai Chee Seng. Read here the stories of three women who inspired our author. All of them influenced him in different ways with their unique superpowers.
How A Street Beggar Taught Me Marketing
By LAI CHEE SENG. Some people say that our unique brand values are what will set us apart in the market. However, the real test only comes during difficult seasons. Read on to find out what 3 key marketing principles were learned from the conversation with the street beggar, even as he shares his insightful and different viewpoints of the world.
Why Content Marketing Doesn't Work
BY LAI CHEE SENG. Content marketing doesn't work for 5 common reasons. In this article, the author explains the reasons and provides solutions you can adopt in your content planning and strategy.
“Impressive” Won’t Win The Market. Try “Authentic”
Authentic Thought Leadership – Rocket Fuel for Your Branding