Klaus Wertenbroch is the Novartis Chaired Professor of Management and the Environment and a Professor of Marketing at INSEAD. He directs the Strategic Marketing Programme, one of INSEAD’s Executive Education programmes.
Marketing Automation: Utopia or Dystopia?
BY KLAUS WERTENBROCH. As consumers who may not know much about the intricacies that goes into the development of automated marketing, we lose out causing the risk of being taken advantage of. Read this article to become aware enough to hold businesses accountable.