“Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO
In other words, design thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. In today’s service-oriented and client-centric business, design thinking has become more prevalent even among non-designers to find innovative solutions to a business challenge.
It has proven its effectiveness to problem-solving and can be replicated anywhere to achieve desirable results.
Christoffer Erichsen, faculty partner with Leaderonomics and CEO of Human INC, shares with us on why the concept of business design is fast becoming a game changer for senior leaders around the world.
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