11 Ways To Build Trust

Feb 20, 2015 1 Min Read


In my book Soup I discussed how trust is one of the essential ingredients to build great relationships, winning teams and a culture of greatness.

Without trust, you can’t have engaged relationships and without engaged relationships, you won’t be a successful leader, manager, salesperson, team member, principal, teacher, nurse and coach.

In this spirit I wanted to share some thoughts about how we can build the trust that is essential for great relationships.

Many of the suggestions you’d probably already know. Many ideas I share are common sense.

However, I’ve found that so often amid the chaos of life and work, we forget the simple and powerful truths that matter most.

So, here are 11 thoughts about trust. Feel free to share these simple reminders with your leaders, colleagues and team.

  1. Say what you are going to do and then do what you say!
  2. Communicate, communicate, communicate. Frequent, honest communication builds trust.

    Poor communication is one of the key reasons marriages and work relationships fall apart.

  3. Trust is built one day, one interaction at a time, and yet it can be lost in a moment because of one poor decision. Make the right decision.
  4. Value long-term relationships more than short-term success.
  5. Sell without selling out. Focus more on your core principles and customer loyalty than short-term commissions and profits.
  6. Trust generates commitment; commitment fosters teamwork and teamwork delivers results.

    When people trust their team members, they work harder for the good of the team.

  7. Be honest! My mother always told me to tell the truth.

    She would say, “If you lie to me then we can’t be a strong family. So don’t ever lie to me even if the news isn’t good.”

  8. Become a coach. Coach your customers. Coach your team at work.

    Guide people, help them be better and you will earn their trust.

  9. Show people you care about them. When people know you care about their interests as much as your own, they will trust you.

    If they know you are out for yourself, their internal alarm sounds and they will say to themselves “watch out for that person”.

  10. Always do the right thing. We trust those who live, walk and work with integrity.
  11. When you don’t do the right thing, admit it. Be transparent, authentic and willing to share your mistakes and faults.

    When you are vulnerable and have nothing to hide, you radiate trust.

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Jon Gordon is the author of numerous books including The Energy Bus, The Carpenter and The Seed.

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