Digital transformation is more than a buzzword or the latest trend in business. The workplace and business world, in general, are brimming with transformative technologies that help promote innovation and drive productivity up.
What business owner or manager wouldn’t want that in their organisation?
But, to get these long-promised results, any business must go through the process of digital transformation first. Plus, in today’s day and age, it’s no longer a matter of “if”; it’s more of a matter of how fast.
Digital transformation comes with a series of incredible benefits that promote business growth, cut down costs, and keep the business competitive.
Still, it takes time, effort, and money to turn the page and integrate the digital world into your business. Plus, if you want things done right, you will need a reliable digital transformation strategy consulting partner who can provide guidance based on experience in the field.
So, if you’re having doubts or feel you don’t yet understand this transformation, here are a few reasons to move forward with the process.
Increased Employee Efficiency
Who wouldn’t want more efficient employees? Even a 5% increase in efficiency can mean faster product deployments, better-organised campaigns, and increased productivity. Still, without help from digital assistants and devices, employees can’t focus their mental energy and time only on advanced tasks.
Plus, with everyone out of the office and working from home, efficiency is not what it used to be. Hybrid teams and remote work are a bit different, but organisations everywhere have to embrace the change.
This is why technology is important - with the right setting and a goal-oriented approach, team productivity and efficiency can easily increase to new levels.
While employees working from home don’t spend every minute in front of a computer (like they used to while in the office), technology allows them to stay focused on tasks as they arrive.
Plus, digital transformation allows employees in HR, finance, and other highly demanding departments to spend less time on routine tasks and focus on the ones that require ingenuity and creativity.
Read more: Timeboxing – the Ultimate Productivity Tool
Increased Customer Experience
Intelligent chatbots, digital devices that can take orders and perform basic tasks, smart algorithms that learn customer behaviour in order to deliver a personalised online experience - all these are tools made possible by the digital transformation.
What’s even more important, all these tools and more help improve the customer experience. People are used to dealing with digital assistants or bots, and some even prefer it to an interaction with a human being.
Plus, chatbots and digital devices are less prone to error, perform tasks faster, and can serve several customers simultaneously.
Therefore, businesses win on two fronts: happier customers and lower costs.
This may interest you: The Key Driver in Customer Experience
Deeper Audience Knowledge
Analytics software and other similar tools can offer some insight into your audience, but real personalisation goes beyond recommendations and most popular keywords. Businesses nowadays can use Artificial Intelligence to process the mountain of data that pours from a wide array of sources.
Furthermore, the same data can be analysed with Machine Learning algorithms to better understand social behaviours and make predictions.
All these help deliver hyper-personalised services and content based on what customers actually want and need. Access to big data and advanced processing systems help segment customers and possible customers using demographics, geographic locations, preferences, and so on.
Plus, when you have more accurate data about your audience, it’s easier to put together marketing campaigns and make product recommendations that actually deliver results. For instance, when you use AI and ML algorithms, you can learn who the target audience is and the reasons why they would like to switch to a different brand.
Lastly, personalisation is also useful in increasing customer retention and promoting brand loyalty. These systems learn behaviours and can be set to send a specific response to certain triggers (like a customer’s birth date).
Also, as a customer buys more from your brand, you can increase the personalisation of their offers and make recommendations that bring value and insight.
While there are other strategies to grow your business, digital transformation is a powerful tool. It can help with increasing employee efficiency, increasing user experience and even having a deeper audience knowledge, all within the touch of your finger. Plus, in a world that revolves around information, it’s quickly becoming a necessity. In short, as everything becomes data-driven, organisations that don’t follow the trend will be left behind.
The digital trend is a fad everyone should jump on, particularly with our circumstances presently. Let me so kindly introduce you to our 4 digital platforms that can help to accelerate your productivity! Check out the media below: