As shared by Alan Stevens (Part II)
Some companies are still shying away from social media because they are afraid of what their employees might say about their organisations.
Leaders of companies often forget that social media is also a double-edged sword which can be leveraged to tell the story of your company. And who else to tell that story to your customers and the whole world out there through personalised videos, if not from your employees, arguably your organisation’s ambassadors?
Alan Stevens, a certified media expert and global speaker, shares his thoughts.