What other skills does an SEO specialist have?
There is a lot of information and tips on how to optimize a website. But there are differences between a beginner with a basic knowledge of SEO and a seasoned professional.
Knowledge of current optimization trends and search engine algorithms.
The field of SEO is quite dynamic. Search engines are constantly updating their algorithms and adding new ranking criteria. To get satisfactory results and keep up with the competition, a specialist must constantly monitor current optimization trends and implement them in practice.
Understanding the metrics and KPIs used to evaluate the effectiveness of optimization.
An SEO Specialist pays attention to certain metrics that help assess the effectiveness of optimization, such as Organic traffic, Search rankings, and Dwell time. If you monitor the data for visitor conversions, you’ll be able to analyse the profit Organic Search made. You can calculate ROI (Return on Investment), taking into account the expenses for optimization services.
The ability to use analytics tools
For example, in Google Search Console, a specialist can get statistics on clicks and displays, internal optimization issues, external and internal links. Google Analytics provides information on user actions after they’ve navigated to a website. The Google Ads Keyword Planner tool displays statistics on search queries.
Special platforms for SEO specialists, such as SE Ranking and Siteliner, can combine statistics from different sources. They can be used to get detailed information about page positions in search engines and select keywords, perform a comprehensive analysis of your and your competitors' websites, and synchronize the service with other analytic tools.
An SEO Specialist adapts a website to search engines to increase its ranking and attract free, targeted traffic.
An optimized resource contains high-quality and relevant content with important keywords, is ranked for the queries of potential customers, and is convenient for visitors. Such a website generates more sales, orders, and other conversions, affecting company profits.
An SEO specialist can achieve the ultimate goals ranking for organic traffic with the help of:
- a website audit to assess its strengths and weaknesses.
- a strategy aimed at internal and external optimisation.
- regular analysis of the effectiveness of the site and the positions taken by its pages.
SEO is a process-intensive operation, and while it may not achieve next-day results, a proper SEO strategy will pay off in the long run. Once your site ranks with organic traffic, it’s just a matter of keeping up with trends and changes with search algorithms. Therefore, if you want your site to succeed and build conversions, a qualified SEO Specialist is an effective solution to develop your brand.
Be sure to check out this engaging podcast episode on how to start a successful SEO agency: