How To Leverage The Changing Digital Marketing Landscape

Jan 03, 2022 7 Min Read
MacBook Pro near a book and hand writing something

Photo by Campaign Creators @ unsplash

Remember: Marketing isn't a walk in the park, but you can reach your business goals with the right approach.

With almost everything going digital these days, marketing follows suit. Consumers have dramatically changed the way they purchase and consume products and services. Bypassing brick-and-mortar shops is also becoming more and more prevalent. That said, digital marketing is most definitely here to stay. If you want to remain afloat as a business, you might want to rethink how you're taking advantage of the changing digital marketing landscape.

Keeping Up With The Changing Digital Marketing Landscape

Through the years, innovation and change have been the only things constant in digital marketing. Whether you're an entrepreneur, marketer, or digital strategist, staying up-to-date on the latest trends and changes can go a long way in ensuring you stay on the right track. To make sure you're not left out, it's about time you come up with new and improved strategies that'll make your marketing approach more digitally efficient and competitive. 

Supplementary reading: Leveraging the Power of Digital Learning

Infographic by Leaderonomics: How To Leverage The Changing Digital Marketing Landscape

If you're up for the challenge, you can learn and explore the landscape on your own, starting from what you already know. You can search the internet for free resources or ask colleagues and other business owners you know. If you think doing this won't be enough, you can hire a marketing agency such as Digital Marketing Service Pro to level the game and give you an edge against your competitors.

On Providing A Complete User Experience

Among the changes that the digital marketing landscape continues to witness is how consumers are more leaning towards brands that can give them the ultimate experience. It's no longer enough that you're able to provide the service or product they're looking for—customers want more. The focus should be more on the people, regardless of the industry you're in. 

This may interest you: 6 Key Digital Trends to Look Out for in 2020 and Beyond

Customers look forward to building a meaningful relationship with brands they support. If you want to increase awareness and attract digital attention, there's no better way to do so than to focus on providing a complete user experience that'll make your buyers crave for more. Some techniques you can take advantage of are:

Crafting Messages That Suit The Millennial Consumer Taste

Today, a big chunk of consumers is composed of millennial people who are more than welcoming of new buying trends and digital platforms. That said, it's a wise approach to craft your content according to their liking. Doing so will get your message across multiple mediums, thus reaching more of your target audience.

Improving Website Experience

A website is no longer a nice-to-have for businesses and marketers in this ever-changing marketing landscape. So, if you want your customers to be digitally connected to your brand, make sure they'll have a pleasing experience each time they visit your website. For one, you can produce original and helpful content that can help visitors find the information or resource they need. You can also improve your page's loading time to ensure you won't be wasting your customer's precious browsing time.

Optimising For Mobile Use

Having a website isn't enough to provide a complete user experience. It's also necessary to make sure the page will be responsive even when visitors use their mobile devices when accessing your content. With more and more consumers relying on their smartphones and tablets for browsing, online shopping, and more, you can imagine how your reach will be amplified if your website is mobile-friendly.

Image source

Taking Advantage Of The Social Media Craze

It's no secret that the rise of social media continues, and there’s no way to go but up. Billions of users worldwide are more active than ever on their social networks, especially since the pandemic hit. Digital marketing won't thrive without social media, and that's something you should most definitely take into account as you strategise and reinvent your marketing game plan. 

Listen to this bite-size podcast: Raise Your Game: The Leadership Of Social Media

One noticeable change in the digital marketing scene is how consumers are more likely to search a brand or company first on social media before purchasing anything. Buyers also tend to shop directly on social networking platforms. As you can see, it's wise to divert more of your digital marketing effort to social media tactics that could help improve your digital presence. 

Image source

Read more: An Entrepreneur’s Guide To Social Media Marketing

Here are some tips you might want to consider for a more efficient social media marketing strategy:

(1) Engage With Your Followers Using Visual Aids:

The past years have seen a dramatic shift when it comes to the types of content that social media users prefer to use and engage in. Images and walls of text seem no longer enough to engage viewers. Videos are all the rage right now because of the way this content can send a brand message in a more personalised and authentic manner.

Image source

You can take it up a notch by adding interactive elements to communicate your message more clearly and effectively. Sales and marketing videos that tell a story tend to sell more as they allow viewers to be in control of how and when they decide to view the ad. Since imagery is proven to help boost engagement, take advantage of MMS messaging, which allows images and videos to be included in the messages, helping you lure your customers in.

(2) Automate Your Tasks:

If your goal is to always be available on social media, the key is to take advantage of automation tools and methods that can help you engage with your audience. One excellent example is scheduling your posts in advance to be consistent in releasing fresh content on multiple platforms. You can also automate your replies when someone sends a message, and you're not available to respond right away.

(3) Partner With Influencers:

Say your target audience is composed essentially of Gen Z users. If so, it's an excellent tactic to partner with influencers with a significant online presence and following from Gen Zs. In the past, influencer marketing was limited only to select bloggers and celebrities. Since the digital marketing landscape is ever-changing, social media influencers are gaining momentum. 

Supplementary reading: Harness The Power of Influencers for Organisational Change

Partnering with individuals who are experts in their dedicated niches is an effective way to reach your target audience. Consumers who trust and look up to those influencers are more likely to support or purchase from brands recommended to them. The key is to know which influencers have a solid mass appeal and loyal following. 

Final Words

To say that the marketing landscape is constantly evolving is an understatement. Brands and businesses have seen the tremendous change that the past few decades have brought to different industries in terms of marketing and advertising. To add, it looks like there's no telling when and how the next shift would be. If you're not adaptable enough, your enterprise won't likely survive the evolution. 

The best you can do is use those changes to your advantage. Try your best to provide a complete user experience so your customers will keep on supporting your company. Be in the know when it comes to social media marketing strategies that you can use to amplify your digital presence. Marketing isn't a walk in the park, but you can reach your business goals with the right approach.

Author Bio: Jason Gray is a freelance digital marketing expert. He's been in the industry for more than 10 years and has worked with multiple brands and marketing agencies. He also writes blog posts about online marketing. Jason likes to skydive, hike, and swim in his free time.

Leaderonomics Digital strives to ensure that our digital HR solutions solve the increasing pace of growth in a scalable and effective manner. Be sure to check out the media below:

If you want to read more on the topic above, there is a good compilation of articles in this amazing learning app called Necole. Necole is a state of the art learning platform that curates personalised learning just for you. **SPECIAL OFFER - Use this code LEARNWITHUS and get a 5% discount on your subscription to Necole. To find out more about Necole or to subscribe, click here. This offer is valid only up to 31st December 2021.

Share This


This article is published by the editors of with the consent of the guest author. 

You May Also Like


6 Tools to Hire the Best Talents for Your Organisation

With the right tools, it is possible to streamline the recruitment process and attract the best candidates to your organisation.

Apr 26, 2023 7 Min Read

team broken

What Breaks the Team

In this video, Leaderonomics Good Monday former CEO, Joseph Tan shares his insights on how teams disintegrate and break apart. Watch this quick video to find out why

Feb 27, 2019 5 Min Video

Be a Leader's Digest Reader