Aligning Candidate Goals with Company Goals for Stronger Retention

Jul 17, 2023 3 Min Read

When it comes to hiring new talent, it’s important to find candidates whose goals align with the company’s goals, values, and culture. A strong fit can increase retention and lead to a more productive and engaged workforce. In this article, we will explore how organisations can align candidate goals with company goals, including relevant research, statistics, and examples.

The Importance of Goal Alignment

Aligning candidate goals with company goals is essential for creating a strong fit and increasing retention. According to a survey by LinkedIn, 47% of employees said that their company’s mission and purpose were their primary motivators. When an employee’s goals align with the company’s goals, they are more likely to feel connected to the organisation and motivated to achieve their goals. This connection can lead to greater job satisfaction, increased retention, and a more productive and engaged workforce.

Discover: How to Help All Your Team Members Achieve Their Goals

Aligning Goals During the Hiring Process

During the hiring process, organisations should aim to align the candidate’s goals with the company’s goals, values, and culture. This can be achieved through various methods, such as reviewing the candidate’s resume and cover letter, asking behavioural interview questions, and discussing the company’s mission and values. By aligning goals early on, organisations can ensure that the candidate is a strong fit for the organisation and increase retention.

The Benefits of Goal Alignment

Aligning candidate goals with company goals can have numerous benefits, including increased retention, greater job satisfaction, and a more engaged workforce. According to a study by Gallup, companies with high employee engagement have 21% higher profitability than those with low employee engagement. When an employee’s goals align with the company’s goals, they are more likely to be engaged and motivated to achieve their goals. This motivation can lead to increased productivity and profitability for the organization.

Read more: Aligning Individual And Organisational Values

Case Study: Zappos

Zappos is a company that is known for its strong culture and commitment to customer service. During the hiring process, Zappos aims to align the candidate’s goals with the company’s values and culture. They do this by asking behavioural interview questions and discussing the company’s values and mission. This process has led to a more engaged and motivated workforce. In fact, Zappos has an annual turnover rate of only 14%, which is significantly lower than the industry average of 50%.

Aligning candidate goals with company goals is essential for creating a strong fit and increasing retention. By aligning goals early on, organisations can ensure that the candidate is a strong fit for the organisation and increase retention. When an employee’s goals align with the company’s goals, they are more likely to be engaged and motivated to achieve their goals. This motivation can lead to increased productivity and profitability for the organisation.

This article was first published on leenallalingham.com

This article is also available in Chinese.

Edited by: Irfan Razali

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Lee is an International Best Selling Author, Speaker & Leader and has been leading teams for nearly 20 years. He has a proven track record across HR, Technology and Business Transformation. He has led teams in excess of 60 people, delivered over $250m in annual cost savings, efficiencies, and revenue generation, successfully delivered 5 integrations following mergers / acquisitions and worked across 6 continents, 70 countries and with over 100 MNC clients. For more information on Lee, please click here.

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