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Marketing Automation: Utopia or Dystopia?

BY KLAUS WERTENBROCH. As consumers who may not know much about the intricacies that goes into the development of automated marketing, we lose out causing the risk of being taken advantage of. Read this article to become aware enough to hold businesses accountable.

13-01-2022

4 min Article

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How To Leverage The Changing Digital Marketing Landscape

Digital marketing is most definitely here to stay. If you want to remain afloat as a business, you might want to rethink how you're taking advantage of the changing digital marketing landscape.

03-01-2022

1 min Article

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Why Content Marketing Doesn't Work

BY LAI CHEE SENG. Content marketing doesn't work for 5 common reasons. In this article, the author explains the reasons and provides solutions you can adopt in your content planning and strategy.

07-12-2021

5 min Article

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7 Sales Prospecting Techniques to Raise Your B2B Conversions

The recipe for successful sales prospecting will be different for every business. Convincing consumers to convert is tricky enough, but if you are targeting B2B customers then the challenge is amplified. With the right approach to finding prospects, you can catalyse conversion rates and hit targets more reliably.

17-11-2021

1 min Article

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The Impact of Instagram Checkout on eCommerce

The arrival of Instagram checkout is a long-awaited feature on many digital marketers' wish lists. Instagram checkout reflects and foreshadows eCommerce developments. Instagram Checkout is an effective digital marketing tool and eCommerce shopping platform for firms on Instagram today.

16-11-2021

1 min Article

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Third-Party Logistics Takes The Pressure Off Your Business

Working with a 3PL for your business will be your biggest and best investment. 3PLs can help you save time and money, streamline inventory management, scale up and down easily, test and enter new markets, and ensure customer satisfaction. Third-Party Logistics Takes The Pressure Off Your Business.

15-11-2021

1 min Article

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The ‘New Normal’ Presents More Opportunities for Good PR

PR people are essentially storytellers. They use persuasive narratives to build mutually beneficial relationships between organisations and their target audience. In this article, the author shares how public relations or PR can benefit brands.

15-11-2021

4 min Article

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Plastic Manufacturing Business: Four Golden Advices

Are you considering starting a plastic manufacturing business? If so, here are four helpful pieces of advice you should follow. Once you know what products you intend to produce, you need to determine which types of plastics to use in the production. It is vital you learn about types of plastics and production methods.

01-11-2021

1 min Article

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“Impressive” Won’t Win The Market. Try “Authentic”

Brands that practice authenticity have clear values and purpose, and are intentionally communicating it. Delve deep into this article for tips and methods on how you can build authenticity for your brand.

06-11-2021

4 min Article

category-icon

Marketing Automation: Utopia or Dystopia?

BY KLAUS WERTENBROCH. As consumers who may not know much about the intricacies that goes into the development of automated marketing, we lose out causing the risk of being taken advantage of. Read this article to become aware enough to hold businesses accountable.

13-01-2022

4 min Article

category-icon

How To Leverage The Changing Digital Marketing Landscape

Digital marketing is most definitely here to stay. If you want to remain afloat as a business, you might want to rethink how you're taking advantage of the changing digital marketing landscape.

03-01-2022

1 min Article

category-icon

Why Content Marketing Doesn't Work

BY LAI CHEE SENG. Content marketing doesn't work for 5 common reasons. In this article, the author explains the reasons and provides solutions you can adopt in your content planning and strategy.

07-12-2021

5 min Article

category-icon

7 Sales Prospecting Techniques to Raise Your B2B Conversions

The recipe for successful sales prospecting will be different for every business. Convincing consumers to convert is tricky enough, but if you are targeting B2B customers then the challenge is amplified. With the right approach to finding prospects, you can catalyse conversion rates and hit targets more reliably.

17-11-2021

1 min Article

category-icon

The Impact of Instagram Checkout on eCommerce

The arrival of Instagram checkout is a long-awaited feature on many digital marketers' wish lists. Instagram checkout reflects and foreshadows eCommerce developments. Instagram Checkout is an effective digital marketing tool and eCommerce shopping platform for firms on Instagram today.

16-11-2021

1 min Article

category-icon

Third-Party Logistics Takes The Pressure Off Your Business

Working with a 3PL for your business will be your biggest and best investment. 3PLs can help you save time and money, streamline inventory management, scale up and down easily, test and enter new markets, and ensure customer satisfaction. Third-Party Logistics Takes The Pressure Off Your Business.

15-11-2021

1 min Article

category-icon

The ‘New Normal’ Presents More Opportunities for Good PR

PR people are essentially storytellers. They use persuasive narratives to build mutually beneficial relationships between organisations and their target audience. In this article, the author shares how public relations or PR can benefit brands.

15-11-2021

4 min Article

category-icon

Plastic Manufacturing Business: Four Golden Advices

Are you considering starting a plastic manufacturing business? If so, here are four helpful pieces of advice you should follow. Once you know what products you intend to produce, you need to determine which types of plastics to use in the production. It is vital you learn about types of plastics and production methods.

01-11-2021

1 min Article

category-icon

“Impressive” Won’t Win The Market. Try “Authentic”

Brands that practice authenticity have clear values and purpose, and are intentionally communicating it. Delve deep into this article for tips and methods on how you can build authenticity for your brand.

06-11-2021

4 min Article

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