By Dr. Jerome Joseph. In this unprecedented business climate, many brands are pursuing cost-cutting initiatives. However should certain cost cutting measures be undertaken at expense of the brand experience?

By William Arruda. Making a powerful digital first impression is critical today. There are things you should do before an e-meeting and during that first screen-to-screen meeting. Here are tips for maximising the power of video.

By William Aruda. According to data collected, introverts enjoy working from home. But working from home can also limit their options for demonstrating the tremendous value they deliver. Read here tips on how intoverts can maximize the hybrid world of work.

By Lai Chee Seng. You can have a carefully crafted brand strategy and messages. You can have a big budget marketing campaign and the best influencers to endorse your brand. But is that enough? Read more here about 3Ps of brand building.

BY LAI CHEE SENG. Content marketing doesn't work for 5 common reasons. In this article, the author explains the reasons and provides solutions you can adopt in your content planning and strategy.

PR people are essentially storytellers. They use persuasive narratives to build mutually beneficial relationships between organisations and their target audience. In this article, the author shares how public relations or PR can benefit brands.

Brands that practice authenticity have clear values and purpose, and are intentionally communicating it. Delve deep into this article for tips and methods on how you can build authenticity for your brand.

Thought leadership content is the way to go if you want to build brand recognition and be the name that people think of first when they think about your product or service. This author here shares 3 tips on how to develop an effective thought leadership content strategy.

BY SUNIL KUMAR. Giving back is about having respect for the place we live, making improvements to other people’s lives and taking care of others. Read how this author aligns his charitable activities with the core values of his business.