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The Cost of Poor Brand Experience

By Dr. Jerome Joseph. In this unprecedented business climate, many brands are pursuing cost-cutting initiatives. However should certain cost cutting measures be undertaken at expense of the brand experience?

13-05-2022

4 min Article

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10 Things You Must Do When You Meet A New Colleague Online

By William Arruda. Making a powerful digital first impression is critical today. There are things you should do before an e-meeting and during that first screen-to-screen meeting. Here are tips for maximising the power of video.

20-04-2022

3 min Article

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How Introverts Can Shine In The Remote Workplace

By William Aruda. According to data collected, introverts enjoy working from home. But working from home can also limit their options for demonstrating the tremendous value they deliver. Read here tips on how intoverts can maximize the hybrid world of work.

15-04-2022

4 min Article

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Your Brand Is Not What You Think It Is

By Lai Chee Seng. You can have a carefully crafted brand strategy and messages. You can have a big budget marketing campaign and the best influencers to endorse your brand. But is that enough? Read more here about 3Ps of brand building.

04-04-2022

6 min Article

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Why Content Marketing Doesn't Work

BY LAI CHEE SENG. Content marketing doesn't work for 5 common reasons. In this article, the author explains the reasons and provides solutions you can adopt in your content planning and strategy.

07-12-2021

5 min Article

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The ‘New Normal’ Presents More Opportunities for Good PR

PR people are essentially storytellers. They use persuasive narratives to build mutually beneficial relationships between organisations and their target audience. In this article, the author shares how public relations or PR can benefit brands.

15-11-2021

4 min Article

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“Impressive” Won’t Win The Market. Try “Authentic”

Brands that practice authenticity have clear values and purpose, and are intentionally communicating it. Delve deep into this article for tips and methods on how you can build authenticity for your brand.

06-11-2021

4 min Article

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Authentic Thought Leadership – Rocket Fuel for Your Branding

Thought leadership content is the way to go if you want to build brand recognition and be the name that people think of first when they think about your product or service. This author here shares 3 tips on how to develop an effective thought leadership content strategy.

01-10-2021

6 min Article

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Why Giving Back Makes You A Better Business Leader

BY SUNIL KUMAR. Giving back is about having respect for the place we live, making improvements to other people’s lives and taking care of others. Read how this author aligns his charitable activities with the core values of his business.

04-10-2021

5 min Article

category-icon

The Cost of Poor Brand Experience

By Dr. Jerome Joseph. In this unprecedented business climate, many brands are pursuing cost-cutting initiatives. However should certain cost cutting measures be undertaken at expense of the brand experience?

13-05-2022

4 min Article

category-icon

10 Things You Must Do When You Meet A New Colleague Online

By William Arruda. Making a powerful digital first impression is critical today. There are things you should do before an e-meeting and during that first screen-to-screen meeting. Here are tips for maximising the power of video.

20-04-2022

3 min Article

category-icon

How Introverts Can Shine In The Remote Workplace

By William Aruda. According to data collected, introverts enjoy working from home. But working from home can also limit their options for demonstrating the tremendous value they deliver. Read here tips on how intoverts can maximize the hybrid world of work.

15-04-2022

4 min Article

category-icon

Your Brand Is Not What You Think It Is

By Lai Chee Seng. You can have a carefully crafted brand strategy and messages. You can have a big budget marketing campaign and the best influencers to endorse your brand. But is that enough? Read more here about 3Ps of brand building.

04-04-2022

6 min Article

category-icon

Why Content Marketing Doesn't Work

BY LAI CHEE SENG. Content marketing doesn't work for 5 common reasons. In this article, the author explains the reasons and provides solutions you can adopt in your content planning and strategy.

07-12-2021

5 min Article

category-icon

The ‘New Normal’ Presents More Opportunities for Good PR

PR people are essentially storytellers. They use persuasive narratives to build mutually beneficial relationships between organisations and their target audience. In this article, the author shares how public relations or PR can benefit brands.

15-11-2021

4 min Article

category-icon

“Impressive” Won’t Win The Market. Try “Authentic”

Brands that practice authenticity have clear values and purpose, and are intentionally communicating it. Delve deep into this article for tips and methods on how you can build authenticity for your brand.

06-11-2021

4 min Article

category-icon

Authentic Thought Leadership – Rocket Fuel for Your Branding

Thought leadership content is the way to go if you want to build brand recognition and be the name that people think of first when they think about your product or service. This author here shares 3 tips on how to develop an effective thought leadership content strategy.

01-10-2021

6 min Article

category-icon

Why Giving Back Makes You A Better Business Leader

BY SUNIL KUMAR. Giving back is about having respect for the place we live, making improvements to other people’s lives and taking care of others. Read how this author aligns his charitable activities with the core values of his business.

04-10-2021

5 min Article

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