What Does The Millennial Generation Want To Be When It Grows Up?

By Leaderonomics|11-02-2014 | 1 Min Read

A new survey of Millennials conducted globally by Deloitte Touche Tohmatsu Ltd provides some fascinating insights on what Gen-Y wants from business, Government, and the future workplace:

1. Millennials expect businesses to care

While most Millennials believe business is having a positive impact on society by generating jobs (48%) and increasing prosperity (71%), they think business can do much more to address society’s challenges in the areas of most concern: resource scarcity (68%), climate change (65%) and income equality (64%).

2. Millennials want to be innovative

Millennials want to work for organisations that support innovation.

In fact, 78% of Millennials were influenced by how innovative a company was when deciding if they wanted to work there, but most say their current employer does not do enough to encourage them to think creatively.

They believe the biggest barriers to innovation are management attitude (63%), operational structures and procedures (61%), and employee skills, attitudes, and lack of diversity (39%).

3. Millennials want to be leaders

Almost one in four Millennials are “asking for a chance” to show their leadership skills. Additionally, 75% believe their organisations could do more to develop future leaders.

4. Millennials want to make a difference

Millennials believe the success of a business should be measured in terms of more than just its financial performance, with a focus on improving society among the most important things it should seek to achieve.

Millennials are also charitable and interested to participate in “public life”: 63% of Millennials gave to charities, 43% actively volunteered or were a member of a community organisation and 52% signed petitions.

5. Millennials are ready to go their own way

Businesses that fail to address these concerns may find they will lose skilled professionals in the years ahead, as many of the most talented members of the Millennial generation decide to leave large organisations and instead work for themselves.

Roughly 70% of Millennials see themselves working independently at some point, rather than being employed within a traditional organisational structure.

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