Dr. Jerome Joseph is the CEO, of The Brand Theatre Worldwide/GBA. He is an award-winning Brand & Customer Experience Strategist and a global speaker focused on Brand Strategy, Brand Engagement, Internal Branding, Personal Branding and Branded Customer Experience. He was also on the Executive Board of The Marketing Group PLC as their Global Head for Brand Consulting. He is acknowledged as a Global Brand Guru on the Top 30 Global Gurus list and is ranked No 2 in the world. He is a bestselling Author of 8 books on Branding.