In this modern age, engaging with customers is fairly simple.
If you are a business owner, you know how important customer engagement is. On the one hand, you can gain valuable insight into how your customers perceive you and your brand as a whole, and on the other, you can use that information to deliver an even better experience for them.
That being said, it’s never easy to achieve a solid engagement level without the right tactic. You will have to reach out to your customers both online and offline. For online engagement, you can always rely on webinars and effective customer service to carry you far in the industry. However, you should not forget to focus on your site and create the perfect user experience there as well.
In addition, field corporate and marketing gifting are perfect for engaging customers outside online channels. They can help you showcase the love and care you harbour for them and build loyalty organically.
Read on to find out what you need to do in order to deliver an effective and engaging experience for your loyal customers.
The Online Aspect
In this modern age, engaging with customers is fairly simple. However, businesses rarely do it right. They might set up multiple social media accounts where they regularly post content aimed at their target audience. However, many aspects of the online user experience are forgotten and that should not be the case.
Let’s see what you can do to deliver the best online experience for your customers.
Make Your Website Engagement
Businesses set up websites to enable consumers to find the right information and even shop for their favourite products. However, they often do it in a way that’s cold and transaction-focused.
If you want to deliver a different kind of experience, you should consider using an all-in-one CRO platform and deliver an unparalleled experience for users on your site. A conversion rate optimisation platform can help you guide your prospects through the sales funnel you have set up quite naturally, with the help of pop-up messages, modals, banner ads, and so on.
Besides that, using a platform that enables you to complete A/B tests will ensure that you find the best method and on-site conversion optimisers that actually work well and customers are responding to.
The best form of customer engagement is helping clients find solutions to their problems. If you offer any type of service or product, you have to find a way to be available for customers whenever they need some sort of help. You can either use helpdesk plugins or create a small team that will be responsible for such tasks.
If you decide to set up a team, train them and ensure that they possess extensive interpersonal skills and are properly equipped to help employees with any queries they might have.
Hosting a webinar can be an incredible experience for both you and your customers. On the one hand, they will be able to find out more about your products and service in real-time, while you can present your new lines of products and discover what makes your customers take action.
If you think that the era of webinars is over and done, you’d be surprised to learn that 95% of businesses incorporate it in their overall marketing strategy. However, if you want to succeed through online webinar engagement, make sure that you host your webinars live and avoid sharing prerecorded content, as it just comes across passively.
The Offline Aspect
Engaging customer experience should not be exclusive only online; sometimes, you must hit the road and give customers what other businesses do not. Let’s see how you can create a pleasurable offline experience for all customers.
Nowadays, you might rarely see businesses using field marketing efforts in their strategy. While the shift of operations might explain it, there are some serious benefits to be enjoyed if you plan a solid field marketing campaign.
The first step you need to take to ensure success is to analyse your customer's wants and needs. If you are selling products, field marketing is the perfect opportunity to give your current and potential customers a chance to try out those products before purchasing them.
In addition, field marketing events need to be entertaining. And while your main goal is to sell products, why waste this incredible engagement opportunity? Interact with your prospects, customers, and colleagues in the field and create memorable moments that will be cherished for years to come.
That being said, don’t forget to prepare content, even if your main goal is engagement. Sometimes the right content can spark up a serious conversation and carry the entire event.
Gifts Foster Engagement and Loyalty
Having a gifting strategy in place can help you foster loyalty among customers and ensure that they return to make repeated purchases time and time again. While you don’t have to go all out on gifts, you can try to give something that’s valuable and offer them something they will remember your company by, such as personalised merch cups or T-shirts, or even pencils with your company’s logo.
That being said, even though some of these gift items are generic, don’t worry. A gift is a gift, and no customer will let that go unnoticed.
You are now equipped with various tactics that will help you boost your engagement with customers both online and offline. What matters most is your customers, and you should show them that you are all about delivering a solid experience by creating the perfect website and enabling them to contact you whenever they need a problem solved.
On the other hand, it never hurts to meet those that make your professional journey possible, so don’t hesitate to hit the road and host a field marketing event in style.
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Linda Carter is a marketing specialist and passionate blogger based in New York. She is in love with everything that is related to art. Her travel, lifestyle, career, and entertainment-related content has been featured on high-authority websites and online magazines. She received her BA in business from Hunter College, and since then she has been trying to inspire as many people as possible with her writings.
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