Why Responsible AI Use is Good for Business

Nov 27, 2023 5 Min Read

Photo by Mohamed Hassan @ Pixabay

Leaders need to evaluate the impact of AI systems against the KPIs established from the outset.

Artificial intelligence (AI) is undoubtedly transforming how businesses across all sectors operate. From streamlining internal communications to facilitating instant responses to customer queries, AI-powered tools and software present a plethora of exciting opportunities.

The major outcomes and advantages of using AI are almost innumerable; businesses seeking more automated processes, deeper, granular insights, augmented teams, and facilitated decision-making can all benefit greatly by adopting AI/ML technology. However, as with any transformative and disruptive technology, there are risks and challenges with AI’s integration. 

Failing to execute a considered and responsible business AI adoption can cause disruption and unrest amongst teams, not to mention disparities between the technology’s use and implementation. Fundamentally, one of AI’s biggest talking points is its distinct lack of supervision and regulation, leading many to second-guess their job security. Another current concern pertains to open-source generative AI chatbots like ChatGPT, and its inherent security risks that could leave sensitive customer data prone to exploitation.

This article will outline the key benefits of taking a measured, responsible approach to adopting AI into an organisation, providing executives and leaders with advice on methodical implementation to minimise manual work and maximise long-term value.

Supplementary reading: ChatGPT - Bane or Boon for Internal Communications?

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Define a Business AI Strategy

The first and most pivotal step for any organisation looking to integrate AI measuredly is to develop a unique strategy that supports their wider company goals.

Leaders should ask:

  • What exactly is your aim with AI?
  • What do you want to achieve with the help of AI?
  • How do you envision AI aiding you in your goals?

Ensure your AI applications and tools address specific problems or bottlenecks. For example, are teams being lumbered with far too many time-consuming manual tasks like data entry, aggregation, or visualisation? Can AI tools help them alleviate time spent in these areas and allow them to dedicate more resources to higher-value work?

An AI strategy provides concrete direction and focus, rather than a haphazard or random approach across different functions. Move forward with a clear roadmap rooted in definitive business needs. Consult with departments and leaders to identify areas that need improvement and how efficiency can be enhanced with the help of automation.

Adopt AI Gradually 

AI may, on the surface, seem like it has unlimited possibilities, but you must maintain a level of composure when adopting it early. 

Start by integrating it with lower-risk pilot projects, focused on simple, well-defined use cases. As an example, consider using it to generate summaries or top-level findings based on data in spreadsheets. Alternatively, you may wish to deploy a test chatbot for first-line customer service queries, or even use a tool to create a dashboard pulling data from a handful of tools. 

Targeted pilots enable you to strategically implement and test AI capabilities on a smaller, less time- and resource-intensive scale. From this, you can begin building the foundations for company and department-wide adoption, while being cognisant of the risks. 

Maintain Human Involvement

Responsible AI integration requires human employees to maintain responsibility and management at every stage. Your team members must guide the deployment and development of the best AI tools and strategies in line with business needs. They are responsible for providing insights and feedback while maintaining supervision and accountability for the tools’ outcomes. 

Suggest letting marketing teams determine the use cases for AI when analysing or aggregating campaign data, while HR teams could use similar tools for screening resumes and applications for open vacancies, to alleviate time and pressure. Incorporating an AI detector writer can further enhance the process by ensuring the authenticity and originality of content, reinforcing ethical use. Ensuring that AI is being deployed in an ethical, unbiased, and objective way, with humans safeguarding its use, will ensure your business remains free from unnecessary scrutiny. 

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It’s important to note that AI systems are widely suggested to codify and perpetuate societal or unconscious biases or enable the fast spread of misinformation if not governed correctly. Continuously monitor your AI systems in action to detect and prevent risks from materialising into large-scale PR problems.

Be Transparent About AI Use

Adopting AI across your workforce and customer base may invoke feelings of distrust or concern. Maintaining a transparent approach to where, when, and how you use AI in your organisation is crucial for fostering continued faith amongst your customers, employees, and investors. 

Read more: Responsible AI Has Become Critical for Business

Consider involving all stakeholders in conversations and dialogue around upcoming AI projects or future system integrations. Liaise with employees about finding new solutions to make their jobs easier, get feedback from customers about how services could be more personalised, and pitch new large-scale deployments to investors, mapping out key goals and targets that your firm can hit with the help of AI. 

Managing expectations responsibly fosters an ethical, socially accepted foundation for AI use.

Continuously Evaluate AI Performance Against Goals

While AI can prove instrumental in enhancing business performance, success should not be taken for granted. Leaders need to evaluate the impact of AI systems against the KPIs established from the outset. Will AI products directly translate into improved sales or leads? Are algorithms fair and not perpetuating dangerous or misinformed discourse? Do chatbots lead to timely responses and satisfaction scores? Continual evaluation involves honest assessments of your strategy and refining it from there.

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Explore: Push for ‘Ethical’ AI and Technology Standards

Responsibly adopting AI can undoubtedly introduce positive changes across business functions. While AI comes with challenges and concerns, its responsible deployment as part of a core business strategy presents numerous opportunities to support teams, enhance efficiency, and unlock value as a market leader.

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Annie Button is a writer who specialises in business growth and development. Annie shares her experiences and knowledge through blog posts in a variety of publications.

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